#ctv

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Digital life
fromAdExchanger
1 week ago

No Catching Up To You; CTV's Awkward Years | AdExchanger

Netflix ranks in the top three channels for TV viewership for the first time, driven by major releases.
#advertising
Media industry
fromDigiday
2 months ago

'Trade Desk is the Spirit Airlines of the DSP world': Overheard at the Digiday Programmatic Marketing Summit

Marketers at the Digiday Programmatic Marketing Summit are focused more on CTV measurement and transparency challenges than the return of third-party cookies in Chrome.
Marketing tech
fromDigiday
5 months ago

Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike

Unified data sharing is essential for maximizing CTV advertising efficiency.
Marketing tech
fromExchangewire
2 months ago

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
fromDigiday
2 months ago
Media industry

'Trade Desk is the Spirit Airlines of the DSP world': Overheard at the Digiday Programmatic Marketing Summit

Marketing tech
fromDigiday
5 months ago

Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike

Unified data sharing is essential for maximizing CTV advertising efficiency.
more#advertising
fromExchangewire
3 weeks ago

AdPlayer.Pro SaaS Video Ad Tech Provider Enhances Video Ad Server with High-End S2S Integration Capabilities

The roll-out of advanced S2S integration capabilities is a pivotal step in the ongoing evolution of AdPlayer.Pro's video ad tech, aimed at helping our partners to optimise the overall operational workflow and help them achieve higher fill rates, hence better financial results.
E-Commerce
E-Commerce
fromAdExchanger
4 weeks ago

When Did Ad Tech Get So Obsessed With Outcomes, Anyway? | AdExchanger

Outcomes-based advertising is a crucial trend in CTV, emphasizing metrics linked to business success.
Marketing tech
fromExchangewire
1 month ago

PubMatic Expands EMEA Leadership to Accelerate CTV, Broadcast, and Platform Growth

PubMatic strengthens its EMEA leadership with key appointments to enhance digital advertising capacity and innovation in a shifting market.
Media industry
fromExchangewire
2 months ago

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
#youtube
Marketing tech
fromSocial Media Today
2 months ago

Google Announces CTV Ad Updates, Including Improved AI Assistance

Google's CTV promotions are now reaching 98% of CTV households, leveraging partnerships and AI tools for enhanced visibility and insights.
Media industry
fromDigiday
4 months ago

Future of TV Briefing: Is YouTube TV? (2025 edition)

YouTube has become the top streaming service on TVs, but advertisers still see challenges in its perception as traditional TV.
more#youtube
fromDigiday
2 months ago

Media Buying Briefing: Google's CTV updates show how the DSP arms race is accelerating

Advertisers are increasingly using DV360 for CTV campaigns, indicating growing competition among demand-side platforms.
fromDigiday
3 months ago

The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

Contextual commerce is revolutionizing shopping experiences on CTV and streaming, enhancing interaction between viewers and advertisements.
#digital-advertising
fromExchangewire
3 months ago
Marketing tech

Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

fromExchangewire
3 months ago
Marketing tech

Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

more#digital-advertising
fromMarTech
3 months ago

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.
Media industry
fromExchangewire
3 months ago

Ad Innovation Powers Secure, Premium CTV Viewer Experiences

GeoEdge is enhancing the CTV viewer experience by addressing critical issues in creative quality control for ads.
fromBitcoin Magazine
4 months ago

Bitcoin Covenants: CHECKTEMPLATEVERIFY (BIP 119)

CHECKTEMPLATEVERIFY (CTV) by Jeremy Rubin, presented in BIP 119, offers a detailed structure to Bitcoin transactions, reducing risks associated with overly flexible covenant proposals.
Cryptocurrency
fromEMARKETER
4 months ago
Media industry

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
#marketing
Marketing tech
fromAdweek
4 months ago

New Research Reveals 3 Insights Shaping CTV Media Buys

CTV is increasingly recognized for brand growth, yet many marketers still view it as a performance marketing tool.
fromAdweek
5 months ago
Marketing

Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of Teads

Natalie Bastian emphasizes the evolution of her career from traditional media to ad tech, reflecting the changing media landscape.
Marketing tech
fromAdweek
4 months ago

New Research Reveals 3 Insights Shaping CTV Media Buys

CTV is increasingly recognized for brand growth, yet many marketers still view it as a performance marketing tool.
fromAdweek
5 months ago
Marketing

Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of Teads

more#marketing
Marketing tech
fromDigiday
4 months ago

Why biddable CTV is the future and how publishers and media buyers alike benefit

Biddable CTV is transforming the advertising landscape, blending digital optimization with traditional TV's brand safety.
fromDigiday
6 months ago

Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco's CES moves

Omnicom Media Group's partnership with Roku enhances access to viewer searches for improved client investment strategies in the CTV space.
Marketing tech
fromDigiday
8 months ago

Queries mount as The Trade Desk takes an unprecedented step into TV's adland

The Trade Desk is launching Ventura, a CTV operating system, in 2025 aimed at enhancing advertising experiences and streamlining ad supply chains.
fromExchangewire
8 months ago

The Stack: Ad Tech M&A is Back

Viant's acquisition of IRIS.TV marks a significant move in ad tech M&A, showcasing the growing integration and collaboration within the industry to enhance targeted advertising.
Marketing tech
fromExchangewire
8 months ago

Reinventing the Crab: Is CTV just TV Again?

As streaming services evolve, there's a worrying trend of reverting back to the cable model for viewing experiences, which poses risks for advertisers and consumers alike.
Marketing
fromExchangewire
9 months ago

Industry Review 2025: CTV, Gaming and the Future of Entertainment

The future of entertainment is shaped significantly by CTV, gaming, and audio, attracting advertisers with rich engagement opportunities.
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