"It felt like for many years no matter how well we innovated there was a barrier holding us back. That barrier wasn't the limits of our technology. It was Google's illegal monopoly. Every time we adapted or innovated, Google found new ways to stack the deck."
"Sell-side ad tech company Magnite has acquired streamr.ai, a platform specialising in AI tools that simplify Connected TV (CTV) advertising for small and medium-sized businesses (SMBs). The deal aims to unlock a growing revenue stream for CTV publishers by reducing complexity and cost barriers for SMB advertisers. Financial terms were not disclosed. Jonathan Moffie, CEO and co-founder of streamr.ai said "Magnite shares our vision for helping small businesses grow revenue through CTV advertising, and their relationships and resources will enable us to accelerate that process.""
"YouTube has set a new live-stream record with its exclusive broadcast of the NFL Opening Night game between the Kansas City Chiefs and Los Angeles Chargers which took place in São Paulo, Brazil. The platform reported a global audience of over 17.3 million average-minute-audience (AMA), including 16.2 million AMA in the US (per Nielsen) and 1.1 million AMA international."
PubMatic filed a lawsuit accusing Google of illegally monopolising the ad tech market and is seeking billions in damages following an April ruling that found Google violated antitrust laws related to ad exchanges and ad servers. PubMatic's CEO said the monopoly prevented innovation by repeatedly stacking the deck against competitors. Magnite acquired streamr.ai to deliver AI tools that simplify Connected TV advertising for small and medium-sized businesses, aiming to reduce complexity and cost barriers and unlock revenue for CTV publishers; financial terms were not disclosed. YouTube achieved over 17.3 million average-minute-audience for its exclusive NFL Opening Night broadcast.
Read at Exchangewire
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