In Noah Hawley's latest installment to the "Alien" universe, it's the year 2120 and our planet is ruled by corporations (yikes!). Five giants run the world: Prodigy, Weyland-Yutani, Lynch, Dynamic, and Threshold while humans and robots coexist (with some beings existing as a mix of both). The arrangement faces a shakeup when Prodigy C.E.O. Boy Kavalier (Samuel Blenkin) pioneers the creation of hybrids: robots who are infused with human consciousness.
We ultimately curate social strategies to see what the response is from our audience. That's why I kind of call it a gamification, because what they say they want to see, I give it to them. It's pretty simple.
The goal of Chromatic in a non-technical sense is not to replicate the experience of actually playing a Game Boy or Game Boy Color, it's to replicate the way that you felt playing it when you were younger. You want it to be authentic but also to live up to that rose-tinted recollection of how you remember it.
"Our entire category used to just do logo sponsorships at the bottom corner of the game... we've got intellectual property now," said State Farm Head of Marketing Alyson Griffin about the evolution of gaming marketing.
Adalytics identified over 9,000 alleged copyright violations on YouTube, including full-length Hollywood films, Netflix exclusives, and popular television shows, accumulating 250 million views.
Apple's adaptation of Martha Wells' novels about a depressed and anxiety-ridden killing machine offers brisk, funny episodes that are easy to binge-watch. With its light tone, it contrasts with the show's existential themes. The finale of its first season will be released on July 11, allowing ample time for new viewers to catch up.
TV and streaming are one and the same in the eyes of today's consumers, and, therefore, marketers are directing ad spend toward TV for impressions and branding.