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Media industry
fromWIRED
3 months ago

Tubi Is Not the Next Netflix. It's Something Better

Tubi is evolving to compete in an increasingly crowded streaming market.
The platform focuses on creator-friendly models to attract content producers.
Tubi's rebranding gained traction particularly among Black viewers.
fromDigiday
4 months ago
Marketing

Fox's final offer to advertisers: $500K for a :15 ad during the Super Bowl - on Tubi

Media industry
fromWIRED
3 months ago

Tubi Is Not the Next Netflix. It's Something Better

Tubi is evolving to compete in an increasingly crowded streaming market.
The platform focuses on creator-friendly models to attract content producers.
Tubi's rebranding gained traction particularly among Black viewers.
fromDigiday
4 months ago
Marketing

Fox's final offer to advertisers: $500K for a :15 ad during the Super Bowl - on Tubi

more#streaming
Growth hacking
fromForbes
2 months ago

Tubi Can Be Anything But Forgettable

Tubi's marketing strategy focuses on entrepreneurial innovation rather than traditional expensive campaigns.
Nicole Parlapiano's leadership has significantly increased Tubi's user engagement and brand identity.
fromDigiday
3 months ago

Tubi's Super Bowl viewership highlights brands' embrace of FAST channels

While most of the ads shown on Tubi's Super Bowl coverage were pass-through commercials, the platform managed to sell a number of shorter streaming-only spots.
Marketing
fromThe Verge
4 months ago

How to stream Super Bowl LIX on Fox and Tubi

Tubi will provide a free 4K stream of Super Bowl LIX, making it the easiest option for many viewers without needing a cable login.
Wearables
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fromDigiday
9 months ago

What do advertisers want from Tubi in the U.K.?

Tubi's focus is on establishing its presence in the UK market while refining its ad strategy. Key executives are currently assessing partnerships to enhance ad offerings.
Marketing
fromwww.adweek.com
10 months ago

Fox Closes Upfront With Volume Growth on Digital and Linear

According to a statement, Fox's ad sales president mentioned year-over-year growth in both linear and digital advertising commitments, along with overall portfolio pricing increases in this year's upfront negotiations.
Marketing
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