Fox-owned streaming service Tubi has launched a Creators program featuring over 500 videos from popular YouTubers to attract a younger demographic. By partnering with creators like Rhett and Link's Mythical Entertainment and others, Tubi seeks to boost its market presence, particularly as it competes against YouTube, which accounted for 12.5% of television viewing in May compared to Tubi's mere 2.2%. This move signifies Tubi's commitment to expand its content library and appeal to new viewers, alongside partnerships and initiatives targeting fresh talent.
The Creators program is a strategic move by Tubi to enhance its content offerings and attract a younger audience by leveraging popular YouTubers with established fan bases.
Tubi's initiative reflects a larger trend among streaming services aiming to compete against dominant platforms like YouTube, which holds a significant share of total television viewing.
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