The world of advertising campaign norms is changing as more social media influencers self-film advertisements on their phones, and are engaged by advertisers specifically because they're the expert of their own art direction and know what their followers are looking for.
Max Miller does not conform to typical best practices for YouTube content creation. "I break all of the rules. And not on purpose; it's just that I didn't know the rules," he says, attributing his success to creating content that genuinely interests him and resonates with others. Miller emphasizes the importance of personal interest in content creation, stating, "If I'm making content that I want to watch, and that I'm interested in, there are bound to be other people who are interested in it." He suggests that even in less appealing industries, finding an engaging angle can attract an audience.
Using "Video to Blog," you can transform YouTube videos into at least five distinct content formats, ensuring platform-specific engagement and consistency. This transforms long-form videos into blog posts, social media updates, and email campaigns effortlessly.
In 2024, internet users spent nearly 2½ hours a day on social media, and much of that time was dedicated to individuals like those on TIME100 Creators. They represent a multi-hundred-billion-dollar industry, where creator revenues grow five times faster than traditional media.