"Last month, while promoting his latest film The Rip for Netflix, Matt Damon highlighted a new issue for filmmakers, described as "second screen". When making a film for a streaming service rather than a cinema, directors can expect the at-home viewer to be easily distracted by their phone, so they need to be sure to repeatedly hammer home the key plot points."
"A recent poll revealed most people admit being addicted to their smartphone. Sarah Caden talked to some ordinary users about the impacts, both good and bad This "second-screen" behaviour is something many of us can relate to. The TV screen content is dragging, or you can't remember where you know that actor from, so you reach for the phone."
Most people admit being addicted to their smartphones. Ordinary users report both positive and negative impacts from frequent phone use, including instant information and social connection alongside distraction and interrupted attention. At-home viewing increasingly involves 'second-screen' behaviour, with viewers reaching for phones when content lags or to identify actors. Streaming films and shows face narrative risks as audiences divide attention, so creators must reinforce key plot points and adapt storytelling. Second-screen habits reshape audience engagement, advertising opportunities, and creative choices across streaming platforms.
Read at Independent
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