PubMatic has announced the appointment of Andy Jones and Matt Salmon as vice presidents for its EMEA team, aiming to enhance strategies in CTV and sales. These leadership changes highlight PubMatic's commitment to innovation and responsiveness within the evolving digital advertising landscape, focusing on transparency and efficiency. The company anticipates an increase in complexity within this arena, and is dedicated to empowering advertisers while maximizing publisher earnings through data-driven omnichannel solutions, including the exploration of Generative AI to improve campaign strategies.
TV is just beginning its programmatic journey," said Jones. "PubMatic's focus on developing the right tech infrastructure for the different players in the ecosystem and commitment to transparency make it the ideal partner for broadcasters navigating the shift to digital-first monetisation.
These appointments mark a significant step in PubMatic's continued investment in platform innovation, commercial expansion, and deepening its commitment to buyers and publishers across the open internet.
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