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Marketing tech
fromExchangewire
18 hours ago

Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory

Nippon TV appointed PubMatic as a Premier Partner to enable programmatic access to its broadcast inventory, combining linear-TV scale with digital targeting, reporting, and optimisation.
#programmatic-advertising
fromExchangewire
4 days ago
Marketing tech

PubMatic to Unlock Hard To Reach Streaming Audiences through Flexible Buying Options with Tubi

fromExchangewire
4 days ago
Marketing tech

PubMatic to Unlock Hard To Reach Streaming Audiences through Flexible Buying Options with Tubi

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fromBloomberglaw
3 weeks ago

PubMatic Investor Sues Over Ad Spend Hit to Revenue Forecast (1)

PubMatic Inc. hid from stockholders that its revenue tied to a top advertisement-buying partner was slipping as it shifted clients to a new platform, a proposed class action says. The class proposed in the US District Court for the Northern District of California lawsuit filed Wednesday would include those who acquired PubMatic securities from Feb. 27, 2025, through Aug. 11, 2025, then watched them decline in value.
Marketing tech
#digital-advertising
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Marketing tech
fromMarketing Dive
4 months ago

PubMatic brings generative AI to media buying platform

PubMatic's new AI-driven platform enhances control for advertisers over media spending.
The platform streamlines the media buying process, leveraging generative AI for optimized campaigns.
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