Azerion UK has formed a strategic alliance with AudienceProject to improve their capabilities in measuring audience engagement across connected TV and online video. The partnership aims to solve existing fragmentation issues in the advertising ecosystem, allowing clients to gain valuable insights into campaign reach and frequency. By using AudienceProject’s advanced technology and independent data, Azerion can better optimize media planning and offer enhanced decision-making tools to clients, resulting in more effective advertising campaigns across platforms like YouTube, Prime Video, and Netflix.
"Working with AudienceProject puts us in a prime position to tackle the recurring issue of fragmentation and fixes a pain point we frequently hear."
"Azerion clients can now access independent, trusted audience data to understand who their CTV and OLV campaigns reach, thereby fuelling confident decision-making."
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