By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.
"We are thrilled to continue working with WPP Media to provide the most actionable insights across planning, buying, and measurement for brands to make the most informed decisions about their advertising investments," Nielsen advertiser and agencies head Matt Devitt said in a statement.
"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."
With the first, around Amazon's coverage of Thursday Night Football, Omnicom's goal is to access audience data that goes further back in order to gain deeper insights into the viewer in a live environment.