#audience-measurement

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fromExchangewire
13 hours ago
Marketing tech

Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

Azerion UK partners with AudienceProject to enhance audience measurement capabilities for CTV and OLV advertising.
fromPodcaster News
2 weeks ago
Podcast

Triton Digital To Expand US Podcast Ranker To Include All Publishers - Podcaster News

The U.S. Podcast Ranker will include survey-based listener rankings for all podcasts, enhancing insights for advertisers.
#advertising
Media industry
fromForbes
2 months ago

Coalition Group Seek Ways To Improve Local TV In An Evolving Landscape

Local TV faces both challenges and opportunities in an evolving media landscape.
fromRAIN News
1 month ago
Podcast

RAIN Notes: March 27

Podcasters face challenges in accurately measuring audience metrics due to the fragmented media landscape.
fromwww.cnbc.com
3 months ago
Miscellaneous

Disney says about 157 million global users are streaming content with ads

Disney has 157 million global active users across its streaming platforms, emphasizing its leadership in ad-supported streaming.
The company aims to establish a standardized method for measuring streaming advertising audiences globally.
Media industry
fromForbes
2 months ago

Coalition Group Seek Ways To Improve Local TV In An Evolving Landscape

Local TV faces both challenges and opportunities in an evolving media landscape.
fromRAIN News
1 month ago
Podcast

RAIN Notes: March 27

Podcasters face challenges in accurately measuring audience metrics due to the fragmented media landscape.
fromwww.cnbc.com
3 months ago
Miscellaneous

Disney says about 157 million global users are streaming content with ads

Disney has 157 million global active users across its streaming platforms, emphasizing its leadership in ad-supported streaming.
The company aims to establish a standardized method for measuring streaming advertising audiences globally.
more#advertising
fromPodcaster News
2 months ago
Marketing tech

Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster News

Podscribe enhances its audience measurement capabilities by combining Tapad and Neustar device graphs, improving accuracy and scale for advertisers.
Marketing
fromAdweek
3 months ago

Strategies for Connecting With Consumers in a Fragmented Media Landscape

Marketers must adapt measurement and targeting strategies as audience behaviors become more complex across platforms, blending data with creativity.
fromAdExchanger
5 months ago
Marketing tech

How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help | AdExchanger

TV audience measurement is evolving from sample-based systems to complex big data solutions, posing significant challenges for the industry.
fromExchangewire
7 months ago
Marketing

Origin Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+

ISBA launches Beta trials for cross-media audience measurement platform Origin involving 35 members.
Barb expands its planning tool to include Netflix, enhancing campaign optimization functions.
Pluto TV partners with M6+ to increase content offerings and advertising capabilities.
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