"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."
With the first, around Amazon's coverage of Thursday Night Football, Omnicom's goal is to access audience data that goes further back in order to gain deeper insights into the viewer in a live environment.
Every quarter, in addition to downloads, the U.S. Podcast Ranker will feature survey-based listener rankings, incorporating all publishers and podcasts, not just those in Triton Digital's measurement.