"UK authorities are intensifying pressure on Google to change how its services operate, aiming to give both consumers and businesses greater choice while strengthening protections for content creators in the era of generative AI. The Competition and Markets Authority (CMA) has put forward proposals that would allow publishers to opt out of having their material included in Google's AI Overviews or used to train separate AI models, a shift that could alter the balance of power between platforms and content owners."
"Alongside AI oversight, the CMA is also pushing for increased transparency in search rankings and simpler ways for users to switch to alternative search engines, addressing long-standing concerns about Google's dominance in online discovery. Google responded cautiously, noting that user behaviour is rapidly evolving and that AI Overviews are designed to help people discover new and relevant content. The company added that it already provides publishers with various controls and is considering additional options to allow sites to opt out of generative AI features."
The Competition and Markets Authority has proposed rules enabling publishers to opt out of inclusion in Google's AI Overviews and preventing their content from being used to train separate AI models. The CMA also seeks greater transparency in search rankings and easier switching to alternative search engines to address concerns over Google's dominance. Google said AI Overviews aim to aid discovery, highlighted evolving user behaviour, and noted existing publisher controls while weighing additional opt-out options. Google issued a legal cease-and-desist to stop a project measuring YouTube alongside TV. UK advertising revenues reached £12.5bn in Q3, up 11.4%.
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