#nielsen

#nielsen

KPop Demon Hunters climbed up, up, up on the streaming charts over the last seven months or so, enough that the Netflix animated film has earned another award in its race for world domination: According to newly released Nielsen numbers, it was officially the most-streamed movie of 2025. The film notched 20.5 billion viewing minutes in the U.S. - and if you do some quick math to account for its run time, that equates to approximately 207 million full streams of the movie.

The report The VAB looked at audience data spanning 33 broadcast and cable networks and six demographic audiences - specifically, HH (households), P2+ (persons over the age of 2), P18-34, P18-49, P25-54 and P55+ - as captured over a four week period from September 15 through October 12. According to the VAB, the data suggests that between 48% and 58% of total hours during that time had over a 20% audience variance across several key buying demographics.

Edward Gardner's nine years as principal conductor of the Bergen Philharmonic came to an end in July 2024, but their recording projects together continue to appear. This is the third instalment of Gardner's Nielsen series with the orchestra, after previous discs featuring the third and fourth symphonies. Like its predecessors, the latest release pairs a symphony with one of Nielsen's concertos, in this case the Fifth Symphony, completed in 1922, with the work for clarinet composed six years later.

By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.

"We are thrilled to continue working with WPP Media to provide the most actionable insights across planning, buying, and measurement for brands to make the most informed decisions about their advertising investments," Nielsen advertiser and agencies head Matt Devitt said in a statement.

"All ad impressions are not equal, and knowing your creative strength is key to knowing and managing your total campaign potential and performance," said Mihkel Jäätma, CEO of Realeyes.

"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."

It's fitting that this inflection point coincides with the four year anniversary of Nielsen's The Gauge, which has become the gold standard for streaming TV measurement.