NBA Finals ratings seem destined to dip, but the league sees an opportunity to market new superstars
The NBA Finals features the Oklahoma City Thunder and Indiana Pacers, presenting an opportunity to showcase emerging talent despite predicted TV rating declines.
CBS got ratings boost from Katy Perry, Gayle King's hated space trip
Many viewers felt that the celebrity space-tourism trip was tone-deaf, highlighting these women as embodying an embarrassing episode of faux-female empowerment.
Golden Globes Ratings Decline Slightly to 9.3 Million Viewers
The Golden Globe Awards drew an average of 9.3 million viewers for CBS, a slight decline from last year's 9.4 million, but a recovery from previous ratings lows.
Exhausted by political news? TV ratings and new poll say you're not alone
Ziad Aunallah encapsulates the sentiment of many Americans post-election: 'Everyone knows what is coming and we are just taking some time off' from political news consumption.
Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger
Nielsen, founded long before television existed, is adapting to the evolving media landscape, including increased competition and the rise of streaming services.
'Not that relevant' late night TV shows fading to black as even Colbert's leading 'Late Show' sees audience drop 32%
"Late night TV is just not that relevant in today's television world," said Jeffrey McCall, underscoring the shifting landscape of entertainment and viewing habits.