#media-measurement

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#advertising
fromAdweek
1 hour ago
Media industry

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
fromSocial Media Today
6 months ago
Marketing

DoubleVerify Expands Verification of LinkedIn Ad Performance

DoubleVerify expands its measurement services to LinkedIn, allowing advertisers to better track video ad performance and security.
Media industry
fromAdweek
1 hour ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
fromSocial Media Today
6 months ago
Marketing

DoubleVerify Expands Verification of LinkedIn Ad Performance

DoubleVerify expands its measurement services to LinkedIn, allowing advertisers to better track video ad performance and security.
more#advertising
Marketing tech
fromTipRanks Financial
2 months ago

DoubleVerify's Earnings Call: Growth Amid Challenges - TipRanks.com

DoubleVerify reported a 15% revenue growth year-over-year, but faced challenges including customer loss and a revenue shortfall in Q4.
fromDigiday
2 months ago
Media industry

How podcasters are measuring videos' role in growing incremental audiences

Podcasters are creating more video content from audio shows to grow audiences, but measuring effectiveness remains challenging.
fromExchangewire
5 months ago
Marketing tech

Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member

Barry Cupples joins Amplified Intelligence as Advisor, leveraging extensive media experience to enhance attention measurement standards.
#nielsen
fromAdExchanger
8 months ago
Marketing tech

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.
Many in the industry still rely on Nielsen, highlighting its entrenched position.
Alternative currencies are viewed as supplemental metrics rather than replacements.
fromAdExchanger
5 months ago
Marketing tech

Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger

Nielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.
fromAdExchanger
8 months ago
Marketing tech

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.
Many in the industry still rely on Nielsen, highlighting its entrenched position.
Alternative currencies are viewed as supplemental metrics rather than replacements.
fromAdExchanger
5 months ago
Marketing tech

Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger

Nielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.
more#nielsen
fromDigiday
6 months ago
Miscellaneous

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.
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