#media-measurement

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Media industry
fromPodcaster News
3 weeks ago

Bauer Media Audio Appoints Paul Eldon As Director Of Measurement - Podcaster News

Paul Eldon joins Bauer Media Audio as Director of Measurement, focusing on improving audio measurement and maximizing its value across platforms.
#nielsen
more#nielsen
E-Commerce
fromMarketing Dive
1 month ago

DoubleVerify, IAS develop attention measurement solutions for Snap

DoubleVerify and IAS launch tools to measure ad attention on Snapchat, aiding marketers in understanding consumer engagement.
Marketing tech
fromAdweek
2 months ago

Dozens of Premium Publishers Join AU Ecosystem From Adelaide

Adelaide launched the AU Ecosystem to create a standardized marketplace focusing on media quality through its attention metric, AU.
fromThe Drum
2 months ago

The (next) attention revolution is here, says Dr Karen Nelson-Field

The attention economy is poised to become a significant force in advertising by 2025, shifting how media owners sell ad space based on attention metrics.
Marketing tech
Media industry
fromAdweek
3 months ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
#podcasting
more#podcasting
fromTipRanks Financial
5 months ago

DoubleVerify's Earnings Call: Growth Amid Challenges - TipRanks.com

DoubleVerify reported a 15% revenue growth year-over-year, but faced challenges including customer loss and a revenue shortfall in Q4.
fromRAIN News
5 months ago

RAIN Notes: February 25

Magellan AI will host a webinar focused on Q4 Podcast Advertising insights.
The Black Effect Podcast Festival will return to celebrate Black voices in podcasting.
Marketing tech
fromDigiday
5 months ago

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Marketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
fromDigiday
9 months ago

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

According to Marc Guldimann, founder and CEO of Adelaide, the seventh version of its AU attention metric, the version undergoing scrutiny from the MRC, was developed in partnership with a variety of publishers... "It is a very involved process - they're [the MRC are] very, very rigorous," said Guldimann, who hopes to have the seventh version of the AU product fully rolled out to the marketplace by Q1 2025."
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