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fromLogRocket Blog2 months agoLeader Spotlight: Meeting healthcare consumers where they are, with Aditya Raju - LogRocket BlogAditya Raju emphasizes the need to understand unique audience segments in healthcare for improved product management and consumer engagement.
fromDigiday3 months agoAt Possible, generative AI shifts from shiny object to useful tool, but with a long way to goMarketers are now focused on practical applications of AI rather than future possibilities.
fromEMARKETER3 months agoMarketing techPublishers lead the pack in AI adoption for media campaignsOnly 30% of ad professionals have fully adopted AI across media campaigns, signaling a lag in industry-wide adoption.
Marketing techfromForbes3 months agoHow To Boost ROI With Google PPC Ads: 19 Expert Tips And AlternativesControl PPC campaigns strategically for better ROI.Use AI and audience segmentation to enhance conversions.Shift focus from last-click attribution to broader audience engagement strategies.
Marketing techfromDigiday4 months agoNews U.K. rethought brand safety, and is starting to profit from itNews U.K.'s strategy to replace Integral Ad Science with Illuma has notably improved brand safety and ad inventory.