Email marketing remains a preferred strategy among marketers, with many valuing it more than social media marketing. Unlike email marketing, which aims at generating leads and conversions, newsletter marketing focuses on delivering valuable content directly in the email body. The purpose is to engage readers voluntarily rather than compel them to click links for information. Establishing a newsletter helps build authority and trust with subscribers. Segmenting the audience based on demographics and interests enhances the relevance and effectiveness of newsletter content.
4 out of 5 marketers say that they would rather give up social media marketing instead of emails. This says a lot about the value of email marketing.
Newsletter marketing provides valuable content within the main body of the email. If users click on your links, it's not because they feel like they have to, but because they want to find out even more information.
The more valuable content you consistently provide your subscribers with, the more trust they feel toward you.
Start by analyzing your current subscribers and note down their demographics, interests, job roles, and behaviors. This data will give you a good foundation to start segmenting users.
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