Meta Ads has introduced Value Rules, allowing advertisers to refine targeting by adjusting bid limits for different audience subsets based on behaviors and demographics. This feature, now available to more advertisers, is designed to help reach potential customers who are more likely to align with marketing goals. By optimizing for conversion value rather than volume, advertisers can target higher lifetime value demographics, such as increasing bids for male audiences aged 25-44 while decreasing for females in the same age range.
Value Rules enables advertisers to target ads more effectively by increasing bid limits for specific audience segments based on behaviors and demographics.
With Value Rules, businesses can optimize for conversion value instead of volume, allowing ads to resonate with consumers likely to make higher-value purchases.
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