#targeting

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fromSocial Media Today
1 month ago

TikTok Provides an Overview of its New Brand Consideration Ads [Infographic]

TikTok recently launched its new Brand Consideration ads, enabling advertisers to specifically target audience sub-segments based on their position in the purchase journey.
E-Commerce
#advertising
Marketing tech
fromExchangewire
2 months ago

Don't Use Ad Tech to Track Me. Use it to Adapt to Me. - ExchangeWire.com

Digital advertising must move beyond flawed identity-based targeting to embrace more nuanced understanding of consumer behavior.
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