#targeting

#targeting

Elon Musk just made a big promise during a livestream talking about advertising on X: the ads will soon be so good, you'll actually look forward to them. "We want to change that completely to where you can even go on X and you look forward to the ads, where you're actually interested to see what ads show up because they're going to be for products and services that you want," Musk said during a presentation to advertisers.

TikTok recently launched its new Brand Consideration ads, enabling advertisers to specifically target audience sub-segments based on their position in the purchase journey.