#ad-spend tag - Briefly

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

Streaming ad spend is projected to make up 50% of the upfront dollars for the first time. Ad dollars are increasingly flowing towards streaming services.

fromEMARKETER

4 weeks ago

Financial media ad spend will top $1 billion by 2026

The major jump in financial media ad spend demonstrates how important first-party data-driven ad solutions are to marketers.

fromDigiday

1 month ago

Why there's a CPM slump in a growing CTV market

We've seen CPMs drop year over year,

Media industry

#tariffs

fromEMARKETER

1 month ago

Marketing tech

Temu and Shein slash Google Shopping ads in response to tariffs

The withdrawal from Google Shopping ad spending significantly impacted Temu and Shein's user engagement and advertising performance.

Marketing tech

fromDigiday

4 months ago

Trump's topsy-turvy tariffs have marketers uncertain and on edge

Marketers are extremely concerned about the impact of tariffs on their businesses, prompting potential cuts to media spending.

fromEMARKETER

1 month ago

Marketing tech

Temu and Shein slash Google Shopping ads in response to tariffs

Marketing tech

fromDigiday

4 months ago

Trump's topsy-turvy tariffs have marketers uncertain and on edge

Marketers are extremely concerned about the impact of tariffs on their businesses, prompting potential cuts to media spending.

more#tariffs

fromAdweek

1 month ago

6 Things You Need to Know About Incrementality

Incrementality provides deeper insights into ad effectiveness than traditional metrics by evaluating the true impact of advertising spend.

Media industry

fromExchangewire

2 months ago

Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk's X Lawsuit - ExchangeWire.com

DoubleVerify's defamation suit against Adalytics reveals significant disputes over integrity and competition in digital advertising.

Major brands counter Elon Musk's claims regarding ad spending on X, citing internal mismanagement under his leadership.

fromForbes

2 months ago

Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy

"CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing conversion events that are often lost due to tracking restrictions, ad blockers or browser privacy settings."

Marketing tech

fromExchangewire

2 months ago

Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements

The new study reveals prioritizing high-quality digital media placements drove seven times more site visits for FoxyBingo, emphasizing the critical impact of media quality.

Marketing tech

#programmatic-advertising

fromThe Drum

3 months ago