#ad-spend

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#programmatic-advertising
fromAdExchanger
7 months ago
Marketing tech

Political Buyers Should Warm Up To CTV This Election Season | AdExchanger

Political ad spending in the US is projected to exceed $12 billion for the 2024 election, but streaming TV ad spend remains relatively flat.
fromThe Drum
1 day ago
Media industry

Understanding programmatic fees helps get the most from ad spend

Understanding programmatic ad spend fees is crucial for maximizing ROI and campaign performance.
fromThe Drum
23 hours ago
Media industry

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic transaction fees can significantly enhance ad campaign efficiency and ROI.
fromExchangewire
7 months ago
Marketing tech

Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

Video gaming leads programmatic ad spending with a 63% share, totaling $4 billion in Q2 2024.
Healthy Living category sees substantial ad spend growth, emphasizing the popularity of health-focused mobile apps.
fromAdExchanger
7 months ago
Marketing tech

Political Buyers Should Warm Up To CTV This Election Season | AdExchanger

Political ad spending in the US is projected to exceed $12 billion for the 2024 election, but streaming TV ad spend remains relatively flat.
fromThe Drum
1 day ago
Media industry

Understanding programmatic fees helps get the most from ad spend

Understanding programmatic ad spend fees is crucial for maximizing ROI and campaign performance.
fromThe Drum
23 hours ago
Media industry

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic transaction fees can significantly enhance ad campaign efficiency and ROI.
fromExchangewire
7 months ago
Marketing tech

Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

Video gaming leads programmatic ad spending with a 63% share, totaling $4 billion in Q2 2024.
Healthy Living category sees substantial ad spend growth, emphasizing the popularity of health-focused mobile apps.
more#programmatic-advertising
#retail-media
fromEMARKETER
3 weeks ago
Marketing tech

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.
fromEMARKETER
10 months ago
Marketing

Retail media will account for almost a quarter of all US media ad spend in 2028

US omnichannel retail media ad spend to reach $129.93 billion in 2028.
fromRetail Dive
6 months ago
Marketing

Busting the myths of incrementality measurement in 2025

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.
fromGrocery Dive
6 months ago
Marketing

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.
Marketing tech
fromEMARKETER
3 weeks ago

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.
fromEMARKETER
10 months ago
Marketing

Retail media will account for almost a quarter of all US media ad spend in 2028

US omnichannel retail media ad spend to reach $129.93 billion in 2028.
fromRetail Dive
6 months ago
Marketing

Busting the myths of incrementality measurement in 2025

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.
fromGrocery Dive
6 months ago
Marketing

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.
more#retail-media
#marketing-trends
fromDigiday
3 months ago
Marketing

As social fragmentation continues, marketers rewrite the social playbook

The social media landscape in 2025 will be more fragmented and complex, making it challenging for marketers to allocate resources effectively.
fromMarTech
1 year ago
Marketing

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.
fromDigiday
3 months ago
Marketing

As social fragmentation continues, marketers rewrite the social playbook

The social media landscape in 2025 will be more fragmented and complex, making it challenging for marketers to allocate resources effectively.
fromMarTech
1 year ago
Marketing

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.
more#marketing-trends
#brand-safety
fromDigiday
5 months ago
Marketing tech

How the European and U.S. publishing landscapes compare and contrast

Similar challenges in the media landscape persist for both U.S. and European publishers, especially regarding site traffic and brand safety.
fromDigiday
1 year ago
Marketing

X's latest brand safety snafu keeps advertisers at bay

Advertisers are unconvinced of platform safety despite efforts, facing issues like erroneous data and leadership controversies.
fromDigiday
5 months ago
Marketing tech

How the European and U.S. publishing landscapes compare and contrast

Similar challenges in the media landscape persist for both U.S. and European publishers, especially regarding site traffic and brand safety.
fromDigiday
1 year ago
Marketing

X's latest brand safety snafu keeps advertisers at bay

Advertisers are unconvinced of platform safety despite efforts, facing issues like erroneous data and leadership controversies.
more#brand-safety
#retail-media-networks
fromDigiday
6 months ago
Marketing

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.
fromDigiday
7 months ago
Marketing

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.
Retail media networks are growing to account for 20% of total ad spend.
Negotiation processes now include media spend commitments from brands.
fromDigiday
6 months ago
Marketing

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.
fromDigiday
7 months ago
Marketing

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.
Retail media networks are growing to account for 20% of total ad spend.
Negotiation processes now include media spend commitments from brands.
more#retail-media-networks
fromAdExchanger
11 months ago
Marketing

Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers | AdExchanger

TV programmers are pushing for more ad spend to reach the rapidly growing Hispanic audience, leveraging platforms like Telemundo and focusing on targeting multicultural Gen Z viewers.
fromApp Developer Magazine
11 months ago
Marketing

ATT user opt in insights from AppsFlyer| App Developer Magazine

The implementation of Apple's App Tracking Transparency (ATT) has led to increased user opt-in rates, developer adoption of ATT prompts, surge in ad spend on iOS, and significant growth in non-organic app installs.
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