#digital-video tag

2 days ago

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.

Marketing tech

fromExchangewire

14 hours ago

Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

ChatGPT expands with shopping features and forms a partnership with Singapore Airlines for generative AI solutions.

Marketing

Future of TV Briefing: How the future of TV shaped up in 2024

2024 was a significant year for corporate restructuring in the TV and streaming industries.

Marketing

Future of TV Briefing: The 2024 glossary

Understanding the evolving terminology in TV, streaming, and digital video industry is crucial for industry professionals to have effective conversations.

4 months ago

Marketing

Future of TV Briefing: How the future of TV shaped up in 2024

2024 was a significant year for corporate restructuring in the TV and streaming industries.

Marketing

Future of TV Briefing: The 2024 glossary

Understanding the evolving terminology in TV, streaming, and digital video industry is crucial for industry professionals to have effective conversations.

Artificial intelligence

Data analysis and market research top list of AI use cases | MarTech

Marketers prioritize AI's analytics for insights and campaign optimization over generative AI content production.

fromMarketing Dive

9 months ago

Marketing

IAB: Digital video advertising KPIs shift, with business outcomes on top

Advertisers prioritize business outcomes over reach in digital video campaigns.

1 year ago

Marketing

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.

Artificial intelligence

Data analysis and market research top list of AI use cases | MarTech

Marketers prioritize AI's analytics for insights and campaign optimization over generative AI content production.

fromMarketing Dive

9 months ago

Marketing

IAB: Digital video advertising KPIs shift, with business outcomes on top

Advertisers prioritize business outcomes over reach in digital video campaigns.

1 year ago

Marketing

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.

more#ctv