"The Kyiv Independent's winning case is built on the fact that in just two years, our newsroom reduced its reliance on grants almost completely. This transformation was driven by the growth of reader revenue, which now accounts for 70% of income. The majority of this support now comes from committed members rather than one-time donors - strengthening community ties and ensuring greater financial stability."
""This award is special because it recognizes the business side of journalism - something that rarely gets the spotlight. Building a sustainable newsroom is a complicated process that requires countless experiments, iterations, and a lot of hard work from our management team. Having that effort acknowledged is a strong signal that we're on the right path.It also gives a chance to reflect on our growth:""
Kyiv Independent won the Online Journalism Award for Innovation in Revenue Strategy in the Medium Newsroom category for building a sustainable business model during wartime. The newsroom's video project "Dare to Ukraine" was shortlisted in Digital Video Storytelling, season 2 is out now. The Online News Association presents the awards for excellence in digital journalism. The newsroom nearly eliminated reliance on grants in two years, with reader revenue now supplying 70% of income and most support coming from committed members. New 2024 initiatives include the Kyiv Independent Store (6% of income) and KI Insights expanding into business-to-business research and analysis services. The team grew to over 75 people.
Read at The Kyiv Independent
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