Experian UK and Peer39 have expanded their partnership to provide advertisers with enhanced targeting capabilities via richer demographic and purchase affinity data. The integration of Experian's insights into Peer39's Contextual Data Marketplace allows advertisers to utilize advanced contextual data alongside demographic data, improving the precision and effectiveness of digital advertising campaigns. This alignment prioritizes true buying intent and lifestyle segmentation, particularly beneficial in Connected TV (CTV) advertising. As data privacy regulations tighten, such enriched data strategies become increasingly vital for successful audience engagement.
advertisers and marketers still need to find the best way to connect with their audience in a data-driven and privacy-focused landscape.
This partnership expansion will provide advertisers with richer, UK data to enhance campaign results across digital channels, including CTV.
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