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Marketing tech
fromMarTech
1 week ago

B2B marketers are drowning in data but starving for insight | MarTech

B2B marketers struggle to convert abundant data into actionable insights despite heavy investments in data tools.
Marketing tech
fromExchangewire
1 week ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
Marketing tech
fromThedrum
1 week ago

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.
Artificial intelligence
fromMarTech
2 weeks ago

3 AI shifts reshaping market research | MarTech

AI is transforming market research by evolving from a tool for tasks to a collaborative research environment that enhances data-driven insights.
#ai
Marketing tech
fromAol
2 weeks ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
fromAlleywatch
11 months ago
NYC startup

Sweep Raises $22.5M to Keep Enterprises Ahead with Intelligent CRM Management

AI is disrupting operational infrastructure, and teams risk falling behind with outdated tools.
Sweep integrates AI into existing platforms for real-time insights and operational improvements.
Marketing tech
fromAol
2 weeks ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
NYC startup
fromAlleywatch
11 months ago

Sweep Raises $22.5M to Keep Enterprises Ahead with Intelligent CRM Management

AI is disrupting operational infrastructure, and teams risk falling behind with outdated tools.
Sweep integrates AI into existing platforms for real-time insights and operational improvements.
more#ai
Agriculture
fromRealagriculture
1 month ago

The Agronomists, Ep 235: Trust, communication, and sales with Warren Bills and Norm Sutherland

AI and technology are transforming relationships between clients, retailers, and farmers in agronomy.
#marketing
Marketing tech
fromCMSWire.com
10 months ago

CMO Circle: Behind the Scenes of a Multi-Million Dollar Customer Marketing Program

CMSWire provides essential resources for CMOs and customer experience leaders amid complex market challenges.
Marketing tech
fromThe Drum
11 months ago

Measure what matters: where maths meets magic in modern marketing

Marketers must shift from efficiency metrics to insights that drive growth.
Effective measurement bridges the gap between data and creativity in marketing.
Media industry
fromForbes
1 year ago

17 Expert Tips For Marketers To Leverage Data-Driven Creative

Effective marketing strategies are built on data insights that shape creative choices and audience engagement.
Marketing tech
fromCMSWire.com
10 months ago

CMO Circle: Behind the Scenes of a Multi-Million Dollar Customer Marketing Program

CMSWire provides essential resources for CMOs and customer experience leaders amid complex market challenges.
Marketing tech
fromThe Drum
11 months ago

Measure what matters: where maths meets magic in modern marketing

Marketers must shift from efficiency metrics to insights that drive growth.
Effective measurement bridges the gap between data and creativity in marketing.
Media industry
fromForbes
1 year ago

17 Expert Tips For Marketers To Leverage Data-Driven Creative

Effective marketing strategies are built on data insights that shape creative choices and audience engagement.
more#marketing
#real-estate
more#real-estate
fromThe Drum
9 months ago

How can marketers turn cultural chaos into brand power?

In 2025, cultural trends move faster and more fragmented than ever, compelling brands to decode cultural chaos to achieve success.
Marketing
Marketing
fromMarTech
9 months ago

The fatal flaw killing your customer data initiatives | MarTech

Marketers struggle to gain insights from customer data investments due to misplaced focus on governance over analytics.
fromClickUp
10 months ago

Top 10 Marketing Budget Software to Track Spend in 2025

Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.
Marketing tech
fromDigiday
10 months ago

WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.
Marketing tech
#climate-tech
more#climate-tech
Toronto Maple Leafs
fromESPN.com
10 months ago

Whose NHL draft stock rose, declined at the scouting combine?

The 2025 NHL scouting combine adapts to a decentralized draft process, impacting traditional prospect evaluation practices.
Marketing tech
fromExchangewire
10 months ago

Experian & Peer39 Enhance Contextual Advertising with Expanded UK Audience Data

Experian UK & Peer39 are enhancing ad targeting capabilities using richer data for improved campaign effectiveness.
#adobe
fromMarTech
10 months ago
Artificial intelligence

Adobe expands its suite of AI agents with Product Support and Data Insights agents | MarTech

fromMarTech
10 months ago
Artificial intelligence

Adobe expands its suite of AI agents with Product Support and Data Insights agents | MarTech

more#adobe
fromComputerWeekly.com
10 months ago

Interview: Manish Jethwa, chief technology officer, Ordnance Survey | Computer Weekly

Part of that loop had been reconnected... I'd been in the world of creating city-scale models. And then, before I knew it, I was helping to map the whole nation at the OS.
Data science
Music production
fromLindsey Gamble
10 months ago

TikTok for Artists: New All-in-One Music Insights Platform Empowers Musicians and Labels - Lindsey Gamble

TikTok has launched TikTok for Artists, a comprehensive platform for music insights and audience engagement.
Marketing tech
fromDigiday
11 months ago

How publishers like Texas Monthly and Axios turn engagement data into revenue

Savvy publishers are leveraging their audience data for long-term revenue through personalization and automation.
Data science
fromHackernoon
11 months ago

Overcoming Future Challenges in Spatial Digital Twin Research | HackerNoon

Spatial digital twins require automated techniques to derive insights from data without human intervention.
fromMarTech
11 months ago

7 ways to put behavioral marketing to work-starting now | MarTech

Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance, ensuring marketing strategies are not only effective but also ethical.
Marketing tech
Business intelligence
fromClickUp
1 year ago

Supply Chain Dashboard: What to Track & How to Build One

Digitization of supply chains is crucial for transparency and accountability.
Supply chain dashboards transform data into actionable insights for better decision-making.
UX design
fromMedium
1 year ago

The Do's in Creating UX Surveys

Effective UX surveys are crucial for gathering insights, but require careful planning and structured design to yield valuable data.
Data science
fromMedium
1 year ago

Database Revolution Series: A Modern Guide to Data Management

Graph databases excel at managing complex relationships and interconnected data, significantly outperforming traditional relational databases.
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