#data-insights
#data-insights

fromBuffer: All-you-need social media toolkit for small businesses

3 weeks ago

The fatal flaw killing your customer data initiatives | MarTech

Marketers struggle to gain insights from customer data investments due to misplaced focus on governance over analytics.

Artificial intelligence

fromSilicon Canals

4 weeks ago

IoT Connect: unifying devices, data & decisions - Silicon Canals

The growth of IoT creates challenges in managing complex device networks, requiring comprehensive solutions such as IoT Connect.

The Most Up-To-Date Social Media Data From Buffer

Buffer provides data-driven insights on social media trends for creators and marketers.

Engagement metrics vary significantly across platforms, affecting content strategy.

Consistency in posting enhances engagement performance regardless of the platform.

fromSocial Media Today

YouTube Updates Advanced Analytics to Provide More Insight into Video Performance

YouTube Analytics is becoming more accessible for all users with a redesigned Advanced Mode.

#marketing

Marketing tech

How taking a unified campaign approach helps brands outperform benchmarks

fromSocial Media Today

Online Community Development

Reddit Announces New Conversation Research Tools and Updated Ad Options

fromCMSWire.com

CMO Circle: Behind the Scenes of a Multi-Million Dollar Customer Marketing Program

CMSWire provides essential resources for CMOs and customer experience leaders amid complex market challenges.

Measure what matters: where maths meets magic in modern marketing

Marketers must shift from efficiency metrics to insights that drive growth.

Effective measurement bridges the gap between data and creativity in marketing.

Media industry

17 Expert Tips For Marketers To Leverage Data-Driven Creative

Effective marketing strategies are built on data insights that shape creative choices and audience engagement.

Balancing AI and fundamentals: how CMOs are transforming their organizations in 2025

Successful marketers integrate AI while prioritizing marketing fundamentals and data-informed strategies.

Marketing tech

How taking a unified campaign approach helps brands outperform benchmarks

fromSocial Media Today

Online Community Development

Reddit Announces New Conversation Research Tools and Updated Ad Options

fromCMSWire.com

CMO Circle: Behind the Scenes of a Multi-Million Dollar Customer Marketing Program

CMSWire provides essential resources for CMOs and customer experience leaders amid complex market challenges.

Measure what matters: where maths meets magic in modern marketing

Marketers must shift from efficiency metrics to insights that drive growth.

Effective measurement bridges the gap between data and creativity in marketing.

Media industry

17 Expert Tips For Marketers To Leverage Data-Driven Creative

Effective marketing strategies are built on data insights that shape creative choices and audience engagement.

Balancing AI and fundamentals: how CMOs are transforming their organizations in 2025

Successful marketers integrate AI while prioritizing marketing fundamentals and data-informed strategies.

more#marketing

fromClickUp

Top 10 Marketing Budget Software to Track Spend in 2025

Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.

Marketing tech

WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.

Marketing tech

#climate-tech

London startup

Job Vacancy: Partner Solution Engineer // Climatiq | Other Jobs | Berlin Startup Jobs

NYC startup

Job Vacancy: (Senior) Product Manager - Machine Learning/AI // Climatiq | Product Management Jobs | Berlin Startup Jobs

London startup

Job Vacancy: Partner Solution Engineer // Climatiq | Other Jobs | Berlin Startup Jobs

NYC startup

Job Vacancy: (Senior) Product Manager - Machine Learning/AI // Climatiq | Product Management Jobs | Berlin Startup Jobs

Whose NHL draft stock rose, declined at the scouting combine?

The 2025 NHL scouting combine adapts to a decentralized draft process, impacting traditional prospect evaluation practices.

#advertising

fromExchangewire

Marketing tech

Experian & Peer39 Enhance Contextual Advertising with Expanded UK Audience Data

fromAdweek

Roam Research

Spectrum Debuts Tool to Boost Audience Reach for Ads

fromExchangewire

Marketing tech

Experian & Peer39 Enhance Contextual Advertising with Expanded UK Audience Data

fromAdweek

Roam Research

Spectrum Debuts Tool to Boost Audience Reach for Ads

Artificial intelligence

Adobe adds Product Support Agent for AI-assisted troubleshooting

Artificial intelligence

Adobe expands its suite of AI agents with Product Support and Data Insights agents | MarTech

fromInfoWorld

Artificial intelligence

Adobe adds Product Support Agent for AI-assisted troubleshooting

Artificial intelligence

Adobe expands its suite of AI agents with Product Support and Data Insights agents | MarTech

more#adobe

fromComputerWeekly.com

Interview: Manish Jethwa, chief technology officer, Ordnance Survey | Computer Weekly

Part of that loop had been reconnected... I'd been in the world of creating city-scale models. And then, before I knew it, I was helping to map the whole nation at the OS.

Data science

Music production

fromLindsey Gamble

TikTok for Artists: New All-in-One Music Insights Platform Empowers Musicians and Labels - Lindsey Gamble

TikTok has launched TikTok for Artists, a comprehensive platform for music insights and audience engagement.

fromwww.housingwire.com

Relitix rolls out expanded market share tracker

Relitix Market Share tool aids brokerage leaders in showcasing market leadership and improving recruitment strategies.

fromAlleywatch

Sweep Raises $22.5M to Keep Enterprises Ahead with Intelligent CRM Management

AI is disrupting operational infrastructure, and teams risk falling behind with outdated tools.

Sweep integrates AI into existing platforms for real-time insights and operational improvements.

How publishers like Texas Monthly and Axios turn engagement data into revenue

Savvy publishers are leveraging their audience data for long-term revenue through personalization and automation.

Data science

fromHackernoon

Overcoming Future Challenges in Spatial Digital Twin Research | HackerNoon

Spatial digital twins require automated techniques to derive insights from data without human intervention.

fromComputerworld

1 year ago

Tableau re-engineers dashboards, adds new analytics tools for business analysts

Tableau's new features enable deeper data insights and improve user interaction with dashboards.

7 ways to put behavioral marketing to work-starting now | MarTech

Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance, ensuring marketing strategies are not only effective but also ethical.

Marketing tech

fromClickUp

Supply Chain Dashboard: What to Track & How to Build One

Digitization of supply chains is crucial for transparency and accountability.

Supply chain dashboards transform data into actionable insights for better decision-making.

The Do's in Creating UX Surveys

Effective UX surveys are crucial for gathering insights, but require careful planning and structured design to yield valuable data.

5 months ago

Database Revolution Series: A Modern Guide to Data Management

Graph databases excel at managing complex relationships and interconnected data, significantly outperforming traditional relational databases.

fromClickUp

Top 10 AI Tools for Procurement in 2025 | ClickUp

AI tools for procurement enhance decision-making and efficiency, streamlining workflows and reducing human error.

fromwww.housingwire.com

Mortgage software firm RETR hires two executive leaders

Heidi Iverson stated, 'I chose to join RETR as VP of Growth because I've experienced firsthand how powerful having actionable data can be for driving growth and efficiency.'

Marketing tech

Environment

fromCsrwire

New Communications Leaders Gain Competitive Insights With

Companies must focus on data-driven insights for effective sustainability communications.

3BL is offering a Competitive Benchmark Report giveaway to help companies optimize their strategies.

fromwww.socialmediatoday.com

LinkedIn Shares Insights into How Marketers Can Connect with SMBs

SMBs are a rapidly growing audience on LinkedIn, with significant engagement increase.

Artificial intelligence

fromZDNET

Generative AI is finally finding its sweet spot, says Databricks chief AI scientist

Generative AI is transforming enterprise analytics by enabling the analysis of previously unusable unstructured data.

fromHubspot

B2B Marketing Analytics That Every Team Needs to Track - My Take as a Marketer

B2B marketing analytics translates data into actionable insights for refining marketing strategies.

Mobile UX

Top 5 Misconceptions About Measuring UX

Measuring design success in UX requires multi-dimensional metrics, not just a single one like NPS.

fromLondon Business News | Londonlovesbusiness.com

5 months ago

A hike in inflation sees an increase in the number of SMEs considering to sell their business - London Business News | Londonlovesbusiness.com

Many UK SMEs are looking to sell or refinance due to economic challenges, yet face data access issues hindering their efforts.

fromMarketing Dive

6 months ago

Trade Desk buys ad data firm Sincera as brands seek objective insights

The Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.

Data science

8 months ago

Top 10 Data Visualization Techniques to Make Your Analysis Stand Out

Data visualization is essential for effective communication of complex data and insights.

Artificial intelligence

fromFast Company

7 months ago

In 2025, AI will elevate the CIO role. Here's why

AI will continue to elevate the CIO role and transform workforce dynamics into 2025.

9 months ago

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

Marketing

10 months ago

Why You Should Be Using ChatGPT To Boost Business Success

ChatGPT can significantly enhance business efficiency, decision-making, and marketing strategies.

Implementing ChatGPT leads to improved content creation and streamlined administrative tasks.

fromHackernoon

1 year ago

Could Prediction Markets Offer Better Odds at Who Wins the US Elections? | HackerNoon

Most users engage with prediction markets for observation rather than trading.

Understanding user behavior is essential for refining product development and marketing strategies.

fromTelecompetitor

11 months ago

Moving from Spreadsheets to Tech Stacks: Best Practices

Leveraging data insights through an integrated tech stack is crucial for profitability and efficiency.