#gaming-advertising tag

Overwolf Ads Launches Gamer Grid

Gamer Grid is a new audience data product by Overwolf Ads that targets high-value gamers using real-time gameplay data.

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.

fromExchangewire

5 months ago

Australia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budget

Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion Gaming attention costs USD$1.33-2.64 (£1.01 - 2.00) per hour vs digital display/video at USD$6.20-15.50 (£4.71-11.78). Gaming ads deliver 10-22 seconds of attention vs 1-5 seconds for traditional digital. Strategic format-genre combinations drive substantial performance differences

Marketing

#programmatic

fromExchangewire

5 months ago