Marketing techfromDigiday5 months agoWTF is ad tech curation?Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.
fromAdExchanger8 months agoMarketingYahoo DSP Adds Planet Fitness And Bridg's Audiences To Its Retail Media Network | AdExchangerYahoo DSP is expanding advertising opportunities through partnerships with grocery and gym networks, using verified first-party data.