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Hearst puts its audience data to work - through Amazon

The test is still in early stages, and Hearst's svp of ad product and data Jen Dorre, offered only limited detail last week at the Digiday Publishing Summit in Miami. Still, the early signs are promising. When advertisers buy Hearst ad inventory through the Amazon DSP, Dorre's team is seeing noticeably stronger completion and click-through rates compared to other buys.

Marketing tech

fromExchangewire

3 months ago

Covatic Launches the Covatic Tag, Enabling Rapid Audience Data Integration for Publishers

Covatic Tag enables fast, user-friendly access to premium audience data for media organizations without needing developer support.

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#audience-data#audience-data

Hearst puts its audience data to work - through Amazon

Covatic Launches the Covatic Tag, Enabling Rapid Audience Data Integration for Publishers

#audience-data
#audience-data