Sports content dominated upfront presentations like no other programming, with new NBA and NFL rights holders leading discussions about deal-making on both live games and sports-themed shows.
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"Omnicom's merger with IPG signals to competitors ... particularly Publicis and WPP ... that OMC is consolidating to dominate in scale, AI capabilities, and service integration," said Tom Triscari, senior advisor, Landmark Ventures.
"How do I work within a big retail company? And I feel very lucky because the leadership got it and understood if we do it the right way, we do it in a customer-centric way, it can really add value," Lehrfeld said, explaining how his background helps Walmart's sales strategy.