#media-buying
#media-buying
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#programmatic-advertising #advertising #ad-spend #digital-marketing #digital-advertising #upfront-marketplace
fromThe Drum
1 week agoTransmission founder on making the case for B2B brand storytelling
"I guess I got a little bit disillusioned with only having one string to your bow," he reflects. "If you're given a whole set of marketing and business challenges, there are a gazillion ways of solving those problems. But a media agency will always say you need to buy some advertising, which, of course, is part of the mix, but is only a very small part that usually takes up a big part of the budget."
Marketing
fromVariety
1 month agoNielsen, WPP Media Strike New Audience-Measurement Data Agreement
By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.
Marketing tech
E-Commerce
fromDigiday
2 months agoMedia Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform
Kokai's mixed reputation shows challenges in user adoption despite potential benefits.
Trade Desk aims for full Kokai adoption by year-end, depending on user confidence.
fromExchangewire
3 months agoAdform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface
Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.
Marketing tech
fromEntrepreneur
4 months ago6 Small Business Ideas You Can Start With Just $1,000 | Entrepreneur
Starting a business doesn't have to mean raising big capital or inventing something new. Sometimes, the best opportunities are right in front of us - like helping other businesses show up online where it really counts.
Startup companies
fromDigiday
4 months agoConfessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate
I literally laughed out loud. We shouldn't be surprised. We've tried to plan for this. We changed a lot. For five years, there was a lot of urgency.
Marketing tech
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