#media-buying

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#advertising
fromDigiday
3 days ago
US news

Media Buying Briefing: The upfront is still not done - why and who's benefiting from it

fromVariety
2 months ago
Media industry

WPP Erases 'GroupM,' One of Madison Avenue's Most Influential Names

NBCUniversal, Disney, and Paramount no longer negotiate with GroupM, now replaced by WPP Media.
WPP Media emphasizes data and relevancy in advertising strategies.
fromExchangewire
5 months ago
Marketing tech

Bedrock Platform Announces Integration with Lumen

Bedrock Platform's integration with Lumen enables enhanced pre-bid targeting based on attention metrics for optimized media buying strategies.
fromDigiday
3 days ago
US news

Media Buying Briefing: The upfront is still not done - why and who's benefiting from it

Marketing tech
fromExchangewire
5 months ago

Bedrock Platform Announces Integration with Lumen

Bedrock Platform's integration with Lumen enables enhanced pre-bid targeting based on attention metrics for optimized media buying strategies.
Television
fromDigiday
1 week ago

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

Streaming ad spend is projected to make up 50% of the upfront dollars for the first time. Ad dollars are increasingly flowing towards streaming services.
E-Commerce
fromAdExchanger
3 weeks ago

Buying Ads In The Rabbit Hole | AdExchanger

Programmatic buyers face challenges navigating an expansive media landscape filled with unexpected ad placements.
fromForbes
3 weeks ago

Why You're Losing The Media Game In 2025 (And How To Catch Up)

A unified media buying approach is essential to effectively reach audiences across various channels and improve campaign performance.
US politics
fromAdExchanger
4 weeks ago

The FTC's OMG/IPG Consent Order Is Putting Politics Ahead Of The Real Issues | AdExchanger

The FTC's order prohibits political-based ad spending blockage but allows brands to still blacklist sites for their politics.
#digital-advertising
fromDigiday
2 months ago
Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

fromDigiday
2 months ago
Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

Marketing tech
fromAdweek
4 months ago

Adweek Guide to AI-new

AI advances enhance media buying efficiency but require balance between automation and human oversight.
Granular audience targeting and real-time optimization empower dynamic ad spending.
fromDigiday
1 month ago

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Kokai's mixed reputation shows challenges in user adoption despite potential benefits.
Trade Desk aims for full Kokai adoption by year-end, depending on user confidence.
#adform
fromExchangewire
1 month ago
Marketing tech

Adform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface

fromExchangewire
1 month ago
Marketing tech

Adform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface

fromDigiday
1 month ago

Media Buying Briefing: Upfront sports is getting the job done - but it's not helping the rest of the market move

The NFL has become a mainstream asset in the upfront marketplace, impacting media buying dynamics significantly.
Marketing tech
fromExchangewire
1 month ago

DoubleVerify Partners with Impact Plus to Help Brands Evaluate The Carbon Footprint of Ad Campaigns

DoubleVerify partners with Impact Plus to enhance carbon footprint tracking in digital advertising campaigns.
#marketing
Marketing tech
fromExchangewire
2 months ago

LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights

LightBoxTV partners with Circana to enhance TV advertising optimization using detailed consumer purchasing data.
fromDigiday
2 months ago

Media Buying Briefing: In this year's upfront, sports is playing offense, defense and referee

Sports content dominated upfront presentations like no other programming, with new NBA and NFL rights holders leading discussions about deal-making on both live games and sports-themed shows.
Marketing tech
fromMarketing Dive
2 months ago

PubMatic brings generative AI to media buying platform

PubMatic's new AI-driven platform enhances control for advertisers over media spending.
The platform streamlines the media buying process, leveraging generative AI for optimized campaigns.
fromEntrepreneur
2 months ago

6 Small Business Ideas You Can Start With Just $1,000 | Entrepreneur

Starting a business doesn't have to mean raising big capital or inventing something new. Sometimes, the best opportunities are right in front of us - like helping other businesses show up online where it really counts.
Startup companies
#programmatic-advertising
fromShopify
7 months ago
Marketing

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Marketing
fromThe Drum
8 months ago

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
fromShopify
7 months ago
Marketing

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Marketing
fromThe Drum
8 months ago

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
#google
fromDigiday
3 months ago
Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Google has reversed its decision on removing third-party cookies from Chrome, impacting media buying strategies.
Marketing tech
fromAdweek
5 months ago

Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand Gen

Google is aggressively promoting its AI-powered advertising tool, Demand Gen, offering credits to drive adoption.
fromDigiday
3 months ago
Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Marketing tech
fromAdweek
5 months ago

Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand Gen

Google is aggressively promoting its AI-powered advertising tool, Demand Gen, offering credits to drive adoption.
fromDigiday
3 months ago

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Amazon's new offers, including reduced tech fees and incentives for ad spending, suggest a strategic shift designed to gain favor among media agencies.
Marketing tech
fromDigiday
4 months ago

Media Buying Briefing: Overheard at Digiday's Media Buying Summit

You have to look at it holistically. It's not just about the immediate CPM or what’s in front of us; consider the overall strategy and outcomes.
Marketing tech
Marketing tech
fromDigiday
4 months ago

Why biddable CTV is the future and how publishers and media buyers alike benefit

Biddable CTV is transforming the advertising landscape, blending digital optimization with traditional TV's brand safety.
Media industry
fromDigiday
5 months ago

A principal media side-effect: avoiding the word 'agency' in contracts with clients

Principal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
fromDigiday
6 months ago

How Amazon Prime Video made itself an essential pick for brand media plans

Amazon Prime Video's ad business has grown significantly in its first year, attracting major ad investments and rivaling established platforms.
Advertisers are increasingly allocating substantial budgets towards Amazon's advertising tier, reflecting confidence in its offerings.
fromAdweek
7 months ago

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

"Omnicom's merger with IPG signals to competitors ... particularly Publicis and WPP ... that OMC is consolidating to dominate in scale, AI capabilities, and service integration," said Tom Triscari, senior advisor, Landmark Ventures.
Artificial intelligence
fromDigiday
9 months ago

What Rich Lehrfeld's media buying background means for Walmart RMN business

"How do I work within a big retail company? And I feel very lucky because the leadership got it and understood if we do it the right way, we do it in a customer-centric way, it can really add value," Lehrfeld said, explaining how his background helps Walmart's sales strategy.
Marketing
fromThe Drum
9 months ago

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
Marketing
fromDigiday
9 months ago

Media Buying Briefing: Overheard at the Media Buying Summit

Media agencies face complexities as they navigate beyond traditional roles to address client business dynamics and stakeholder diversity.
fromDigiday
9 months ago

Agency execs balance automation and strategy with new ad formats

Performance metrics are like crack; they give immediate gratification, but brand metrics are vitamins, essential for long-term health and success in advertising.
Marketing
fromAdExchanger
9 months ago

PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum | AdExchanger

PayPal's ads business, led by Mark Grether, aims for a more aggressive strategy compared to Shopify, which takes a more cautious approach to advertising and data.
Marketing
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