fromDigiday1 month agoMedia Buying Briefing: Upfront sports is getting the job done - but it's not helping the rest of the market moveThe NFL has become a mainstream asset in the upfront marketplace, impacting media buying dynamics significantly.
fromDigiday2 months agoDigiday+ Research: Marketers plan less upfront spending this year"According to a Digiday+ Research survey, 36% of marketers plan to spend in the upfront market for 2025, a significant drop from last year's 51%."Marketing tech
Marketing techfromDigiday2 months agoMedia Buying Briefing: In this year's upfront, sports is playing offense, defense and refereeSports content has emerged as the dominant factor in upfront marketplace discussions, leading to increased deal-making activity.