#sports-advertising
#sports-advertising

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PwC's Formula One-aided brand refresh hints at 'safe harbor' of live sports amid a potential economic crisis

PwC's rebrand effort leverages Formula One's rising popularity and seeks to assure marketers during uncertain economic times.

fromBusiness Insider

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.

fromAdExchanger

Marketing

Exploring The Trenches Of CTV Buying - It's Still Messy In There - With A 20-Year Agency Vet | AdExchanger

The rise of CTV is transforming how consumers access live sports, impacting traditional cable subscriptions.

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