#sports-advertising

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fromwww.independent.co.uk
3 weeks ago

Junk food sponsorship of sports should be banned, experts say

Experts caution that junk food sponsorship of sports should be banned to protect children's health against the advertising influence of major food brands like Cadbury and Pepsi.
Health
fromDigiday
2 months ago

Media Buying Briefing: In this year's upfront, sports is playing offense, defense and referee

Sports content dominated upfront presentations like no other programming, with new NBA and NFL rights holders leading discussions about deal-making on both live games and sports-themed shows.
Marketing tech
fromAdweek
2 months ago

Inside Paramount's Evolving Sports Ad Strategy

Ryan Briganti celebrates his first year leading Paramount Advertising's sports sales, emphasizing strong viewership and ongoing market challenges.
Media industry
fromDigiday
3 months ago

PwC's Formula One-aided brand refresh hints at 'safe harbor' of live sports amid a potential economic crisis

PwC's rebrand effort leverages Formula One's rising popularity and seeks to assure marketers during uncertain economic times.
fromESPN.com
4 months ago

'Nova Knicks' reunite for March Madness commercial

The short-lived full 'Nova Knicks' group may not be playing together at Madison Square Garden, but they'll still be on basketball fans screens together in March -- as actors.
New York Knicks
Marketing tech
fromBusiness Insider
4 months ago

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.
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