"This is Generation Z, the demographic that follows millenials, generally considered to be between the ages of 14-23. They're the first generation to have grown up immersed in social media, smartphone in one hand, tablet in the other. Relying on traditional - even tried-and-true - methods of advertising to reach your target audience could fall flat with Generation Z. You have to talk to them in a language they understand; you need to go digital."
"Generation Z are savvy, digital natives, who are setting the trends and calling the shots in the way we're consuming media and communicating. Most of them own at least one device and have internet access. Many have their own spending power as they take their first steps into the workforce, and they're ready to take the baton from the exhausted millennial market."
"Technology powered by (the right) data is now the backbone of online advertising strategy. They work in harmony to identify your ideal Gen Z audience and deliver advertising that matters to them at times when it makes the most sense. By optimising exposure time, you can display your ad for just the right amount of time over several touchpoints to ensure your ad grabs attention, builds interest and desire. You can measure the impact of your campa"
Generation Z, roughly ages 14–23, grew up immersed in social media and devices, making traditional advertising less effective. They own devices, have internet access, and increasingly possess spending power as they enter the workforce. Gen Z pays significant attention to digital advertising and converts at higher rates than millennials. Brands must adopt digital, data-driven advertising strategies that identify ideal audiences and deliver relevant ads at appropriate times. Optimising exposure time across multiple touchpoints helps ads grab attention, build interest and desire. Measurement of advertising impact is enabled through data and technology.
Read at The Drum
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