#social-media-advertising
#social-media-advertising

fromBuffer: All-you-need social media toolkit for small businesses

Marketing

The Real ROI of Social Media Advertising for Startups - Social Media Explorer

Social media advertising provides startups with cost-effective, targeted marketing options that can lead to improved return on investment.

Startups need to analyze various metrics and select the right platforms for their campaigns to maximize effectiveness and efficiency.

3 days ago

Social media marketing

Instagram Ads 101: Step-by-Step Guide to Running Ads That Work

Instagram ads help bypass algorithm limitations and increase visibility to target audiences.

Ads on Instagram allow direct linking to products or services, enhancing engagement and sales.

fromVerticalResponse

2 weeks ago

Media industry

Facebook Ads: Strategies and Types for Effective Marketing

Facebook Ads help businesses target specific audiences effectively and achieve diverse marketing objectives.

Successful campaigns need careful planning with clear objectives, audience targeting, budgeting, and bidding.

Advanced strategies enhance Facebook Ads' performance, addressing challenges like ad fatigue.

fromSocial Media Explorer

fromBuffer: All-you-need social media toolkit for small businesses

Marketing

The Real ROI of Social Media Advertising for Startups - Social Media Explorer

Social media advertising provides startups with cost-effective, targeted marketing options that can lead to improved return on investment.

Startups need to analyze various metrics and select the right platforms for their campaigns to maximize effectiveness and efficiency.

3 days ago

Social media marketing

Instagram Ads 101: Step-by-Step Guide to Running Ads That Work

Instagram ads help bypass algorithm limitations and increase visibility to target audiences.

Ads on Instagram allow direct linking to products or services, enhancing engagement and sales.

5 Social Media Advertising Trends You Need To Know Now

Short-form video content is dominating social media advertising, with attention spans pushing brands towards concise creatives.

Generative AI is revolutionizing ad content creation, enhancing personalization and optimization.

#meta-platforms

Artificial intelligence

fromThe Motley Fool

Top 3 AI Stocks to Watch in December 2024 | The Motley Fool

Investors should consider strong AI stocks like Meta Platforms as they show robust growth and engagement due to AI innovations.

fromForbes

1 month ago

Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Best Buy launches Social+, extending retail media campaigns to Meta's social platforms using first-party data.

Artificial intelligence

fromThe Motley Fool

Top 3 AI Stocks to Watch in December 2024 | The Motley Fool

Investors should consider strong AI stocks like Meta Platforms as they show robust growth and engagement due to AI innovations.

fromForbes

1 month ago

Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Best Buy launches Social+, extending retail media campaigns to Meta's social platforms using first-party data.

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

Success in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.

fromPR Daily

Artificial intelligence

New social media features and updates to know this week - PR Daily

AI is reshaping social media advertising with features like AI-assisted audience targeting and improved content labeling.

Marketing tech

2 months ago

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

Success in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.

fromPR Daily

Artificial intelligence

New social media features and updates to know this week - PR Daily

AI is reshaping social media advertising with features like AI-assisted audience targeting and improved content labeling.

more#audience-targeting

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.

A strong demand exists for seamless omnichannel shopping experiences among younger consumers.

fromWWD

Marketing

Gen Z Sees Social Media as Cause for Overconsumption, Survey Shows

Social media advertising influences both unhealthy spending habits and financial responsibility among consumers.

Marketing tech

fromExchangewire

2 months ago

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.

A strong demand exists for seamless omnichannel shopping experiences among younger consumers.

fromWWD

Marketing

Gen Z Sees Social Media as Cause for Overconsumption, Survey Shows

Social media advertising influences both unhealthy spending habits and financial responsibility among consumers.

more#consumer-behavior

Agencies and marketers point to TikTok in the running to win 'first real social Olympics'

The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok.

fromTipRanks Financial

3 months ago

Marketing

Snap and Reddit Lure Advertisers on TikTok by Offering Discounts - TipRanks.com

Snap and Reddit are leveraging TikTok's uncertain future to attract advertisers with discount offers.

fromAdweek

Marketing

Some Brands Turned Off TikTok Smart+ After Inconsistent Performance

TikTok Smart+ shows mixed effectiveness, with some brands benefiting from higher ROAS while others express concerns over transparency and performance.

fromDigiday

9 months ago

Agencies and marketers point to TikTok in the running to win 'first real social Olympics'

The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok.

fromTipRanks Financial

3 months ago

Marketing

Snap and Reddit Lure Advertisers on TikTok by Offering Discounts - TipRanks.com

Snap and Reddit are leveraging TikTok's uncertain future to attract advertisers with discount offers.

fromAdweek

Marketing

Some Brands Turned Off TikTok Smart+ After Inconsistent Performance

TikTok Smart+ shows mixed effectiveness, with some brands benefiting from higher ROAS while others express concerns over transparency and performance.

more#tiktok

fromGREY Journal

3 months ago

Marketing

How do Facebook ads disguise silencers as harmless car parts - GREY Journal

The promotion of products as gun silencers through misleading social media ads poses significant legal risks, especially with strict federal regulations in place.

fromLadailypost

Miscellaneous

Catch Of The Week: Sketchy Facebook Ads

Online ads can often overshadow real content and friends' posts on social media.

It's critical to recognize the potential scam nature of many online ads.

Scrutinizing ads and their sources is essential for online safety.

#advertising

fromShopify

Marketing

Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - Shopify

Diverse advertising options exist, each with unique benefits for engaging target audiences effectively.

Marketing

Amazon Prime Video's ad tier launch leads to CPM price plummet

Streaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.

Brands can leverage ad market fluctuations to optimize spending across various platforms.

fromShopify

Marketing

Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - Shopify

Diverse advertising options exist, each with unique benefits for engaging target audiences effectively.

Marketing

Amazon Prime Video's ad tier launch leads to CPM price plummet

Streaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.

Brands can leverage ad market fluctuations to optimize spending across various platforms.

more#advertising

fromVariety

Miscellaneous

Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat Inboxes

Snapchat launches its first Sponsored Snap ad for 'Wicked' to reach a broad audience ahead of the movie's release.

US Elections

fromLocal News Matters

Trump, Harris and the 10 political Facebook pages spending the most to court your vote - Local News Matters

Harris's campaign significantly outspent Trump's on social media, despite a later start, indicating a shift in campaign strategies for upcoming elections.

#marketing-strategy

Marketing

Ecommerce decision-makers ramp up social media investment for the holidays

Two-thirds of US decision-makers will boost social media ad investments this holiday season.

The US retail sector's social media ad spending will hit $25.91 billion in 2024.

fromSocial Media Today

Marketing

Meta Rolls Out Updated Ad Options for the Holidays

Meta enhances ad effectiveness with personalized discounts and streamlined discount codes.

Marketing

Lead gen tactics for B2B: Best of the MarTechBot | MarTech

One effective campaign tactic for new contact discovery is combining targeted content marketing with data-driven social media advertising.

Marketing

Ecommerce decision-makers ramp up social media investment for the holidays

Two-thirds of US decision-makers will boost social media ad investments this holiday season.

The US retail sector's social media ad spending will hit $25.91 billion in 2024.

fromSocial Media Today

Marketing

Meta Rolls Out Updated Ad Options for the Holidays

Meta enhances ad effectiveness with personalized discounts and streamlined discount codes.

Marketing

Lead gen tactics for B2B: Best of the MarTechBot | MarTech

One effective campaign tactic for new contact discovery is combining targeted content marketing with data-driven social media advertising.

more#marketing-strategy

fromLindsey Gamble

Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey Gamble

Meta enhances Partnership Ads with creator testimonials and content in Collection Ads, boosting influencer marketing effectiveness.

The Partnership Ads Hub streamlines ad management for brands.

#prescription-drugs

fromwww.nytimes.com

10 months ago

Marketing

Opinion | It's Time to Ban Pharmaceutical Advertising

Social media advertising for prescription drugs can be misleading and unethical.

fromThe Hill

Medicine

Senators target false prescription medication marketing on social media with new bill

Bipartisan efforts are underway to regulate misleading prescription drug advertisements from social media influencers and telehealth firms.

fromwww.nytimes.com

10 months ago

Marketing

Opinion | It's Time to Ban Pharmaceutical Advertising

Social media advertising for prescription drugs can be misleading and unethical.

fromThe Hill

Medicine

Senators target false prescription medication marketing on social media with new bill

Bipartisan efforts are underway to regulate misleading prescription drug advertisements from social media influencers and telehealth firms.

more#prescription-drugs

fromPractical Ecommerce

Privacy technologies

Optimized Landing Pages Reduce Ad Costs

Optimizing for ad engines reduces costs and enhances effectiveness of paid traffic through better alignment with landing page relevance.

#advertising-standards-authority

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Fashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.

fromHuffPost UK

Marketing

This Is Why 2 Different Ad Campaigns Featuring Steven Bartlett Have Just Been Banned

ASA bans ads featuring Steven Bartlett for misleading consumers about his investor status.

fromNewsChain

Marketing

Just Eat ad featuring McDonald's burgers banned over targeting of under-16s

Just Eat's Facebook ad promoting McDonald's products was banned for insufficient care in preventing its exposure to under-16 audiences.

fromHuffPost UK

Marketing

This Is Why 2 Different Ad Campaigns Featuring Steven Bartlett Have Just Been Banned

ASA bans ads featuring Steven Bartlett for misleading consumers about his investor status.

fromNewsChain

more#advertising-standards-authority

Marketing

Just Eat ad featuring McDonald's burgers banned over targeting of under-16s

Just Eat's Facebook ad promoting McDonald's products was banned for insufficient care in preventing its exposure to under-16 audiences.

fromwww.stltoday.com

fromInvestor's Business Daily

Musk sues advertisers

Advertiser boycotts affected revenue at X following Musk's purchase of Twitter.

9 months ago

Tech industry

Snap Stock: What To Expect From Pinterest, Snap, Reddit Q2 Earnings

Pinterest stock showing positive setup post-pullback with potential catalysts like expanded partnerships and new AI-driven ad product.

fromAdweek

Marketing

Snap, Scope3 Team Up on New Measurement Tool for Social Ads

Scope3 partners with Snap for detailed carbon emissions measurement in social ad formats.

fromSocial Media Today

Artificial intelligence

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions.

fromZDNET