Megababe and Evvy are tackling essential personal care products related to health issues that impact a significant portion of the population. Despite their achievements in catering to underserved markets, the companies encounter significant barriers in social media advertising. Priyanka Jain of Evvy and Katie Sturino of Megababe highlighted how their products, addressing stigmatized areas, struggle for visibility, whereas more widely accepted topics are more easily promoted. Their experiences underscore the challenges and opportunities within taboo health markets.
"We get banned on social media advertising all the time," said Priyanka Jain, cofounder and CEO of Evvy, a women's health company, highlighting the challenges they face in promoting products.
"The taboo and stigmatized areas are probably some of the largest opportunity spaces because, by definition, they are areas that have been underserved," Jain noted, emphasizing the overlooked potential in women's health.
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