Marketing techfromDigiday2 days agoMusic promoters turn to other platforms besides TikTok to invest in as part of a broader creator playbookMusic promoters are shifting focus from TikTok to Instagram and YouTube due to uncertainty about TikTok's future.
MarketingfromAdweek3 months agoShort-form Video Wars: How Competitors Are Seizing on TikTok's SetbackCompetitors are leveraging TikTok's challenges to enhance their platforms and attract creators.
MarketingfromTechCrunch3 months agoAs TikTok faces a US shutdown, here are some alternative apps to check out | TechCrunchTikTok may shut down soon due to legal pressures, prompting users to consider alternative platforms for short-form video content.
fromwww.cnbc.com2 days agoSocial media marketingWhy TikTok's formula is difficult to copyTikTok's dominance forces competitors to adapt, raising concerns over attention spans and monetization.
fromDigiday3 months agoMarketingMedia Briefing: TikTok's U.S. shutdown has little impact on publishers' traffic and video strategiesThe TikTok ban had minimal effect on publishers' site traffic and social referrals, underscoring their audience diversification strategies.
fromWashington Post1 year agoMarketingA TikTok ban could also end short-form video as we've come to know itThe potential ban on CapCut could have far-reaching consequences on the short form video ecosystem.
Marketing techfromDigiday2 days agoMusic promoters turn to other platforms besides TikTok to invest in as part of a broader creator playbookMusic promoters are shifting focus from TikTok to Instagram and YouTube due to uncertainty about TikTok's future.
MarketingfromAdweek3 months agoShort-form Video Wars: How Competitors Are Seizing on TikTok's SetbackCompetitors are leveraging TikTok's challenges to enhance their platforms and attract creators.
MarketingfromTechCrunch3 months agoAs TikTok faces a US shutdown, here are some alternative apps to check out | TechCrunchTikTok may shut down soon due to legal pressures, prompting users to consider alternative platforms for short-form video content.
fromwww.cnbc.com2 days agoSocial media marketingWhy TikTok's formula is difficult to copyTikTok's dominance forces competitors to adapt, raising concerns over attention spans and monetization.
fromDigiday3 months agoMarketingMedia Briefing: TikTok's U.S. shutdown has little impact on publishers' traffic and video strategiesThe TikTok ban had minimal effect on publishers' site traffic and social referrals, underscoring their audience diversification strategies.
fromWashington Post1 year agoMarketingA TikTok ban could also end short-form video as we've come to know itThe potential ban on CapCut could have far-reaching consequences on the short form video ecosystem.
Marketing techfromForbes1 week ago5 Social Media Advertising Trends You Need To Know NowShort-form video content is dominating social media advertising, with attention spans pushing brands towards concise creatives.Generative AI is revolutionizing ad content creation, enhancing personalization and optimization.
MarketingfromComicBook.com3 months agoElon Musk Is "Looking Into" Bringing Back Vine After TikTok BanElon Musk considers reviving Vine due to its potential in short-form video amidst TikTok's rise.User interest indicates a significant demand for a Vine comeback in today's video landscape.
fromSocial Media Today2 weeks agoSocial media marketingMeta Shares Insight Into How Brands Can Connect With Gen Z AudiencesInstagram is a vital platform for Gen Z, used for self-development and various interests.Short-form video and AI recommendations enhance brand discovery for Gen Z consumers.
fromTechCrunch2 weeks agoNYC startupMeet Neptune, a TikTok alternative where creators can hide likes and follower counts | TechCrunchNeptune is a new short-form video app focused on creativity over follower count, attracting significant user interest.
fromThe Drum4 months agoMarketingShort form is king. Just make sure your creative (and strategy) is up to scratchCreative now drives its own reach in social media, transforming user engagement and content consumption dynamics.
MarketingfromComicBook.com3 months agoElon Musk Is "Looking Into" Bringing Back Vine After TikTok BanElon Musk considers reviving Vine due to its potential in short-form video amidst TikTok's rise.User interest indicates a significant demand for a Vine comeback in today's video landscape.
fromSocial Media Today2 weeks agoSocial media marketingMeta Shares Insight Into How Brands Can Connect With Gen Z AudiencesInstagram is a vital platform for Gen Z, used for self-development and various interests.Short-form video and AI recommendations enhance brand discovery for Gen Z consumers.
fromTechCrunch2 weeks agoNYC startupMeet Neptune, a TikTok alternative where creators can hide likes and follower counts | TechCrunchNeptune is a new short-form video app focused on creativity over follower count, attracting significant user interest.
fromThe Drum4 months agoMarketingShort form is king. Just make sure your creative (and strategy) is up to scratchCreative now drives its own reach in social media, transforming user engagement and content consumption dynamics.
fromLindsey Gamble3 weeks agoMarketing techInstagram's New Edits App to Launch Soon with AI Tools and Potential Paid Features - Lindsey GambleInstagram is launching a free video editing app called Edits, with potential paid features in the future.
Media industryfromTheWrap2 months agoNBCUniversal Prepares to Launch 'Mobile-First' News ServiceNBCUniversal plans to launch a mobile-first news outlet focusing on short-form video content for Gen Z by the end of 2023.
MarketingfromBusiness Insider3 months agoLeaked Instagram deals reveal Meta is offering TikTok creators as much as $300,000 to post. Read the contract terms.Meta is leveraging financial incentives to attract creators for exclusive content on Instagram reels amidst TikTok's uncertain future.
MarketingfromThe Drum3 months agoJumping on the b(r)andwagon? How to spot the trends that will lastTrends are emerging and vanishing rapidly, leading to challenges for marketers in maintaining brand identity and relevance.
fromTechCrunch5 months agoMiscellaneousTubi hops on the short-form video bandwagon with its 'Scenes' feature | TechCrunchTubi has launched 'Scenes', a feature enabling users to discover short clips from popular content, enhancing user engagement.
fromDigiday4 months agoMarketingIn Graphic Detail: How Sia's Clip It launch shows the power of Roblox for musiciansSia's partnership with Clip It significantly boosted user engagement within Roblox, resulting in increased activity and session time.
fromTechCrunch5 months agoMiscellaneousTubi hops on the short-form video bandwagon with its 'Scenes' feature | TechCrunchTubi has launched 'Scenes', a feature enabling users to discover short clips from popular content, enhancing user engagement.
fromDigiday4 months agoMarketingIn Graphic Detail: How Sia's Clip It launch shows the power of Roblox for musiciansSia's partnership with Clip It significantly boosted user engagement within Roblox, resulting in increased activity and session time.