Small content businesses must rethink their revenue strategies due to changing audience behaviors and platform policies while seizing new opportunities with flexible, creative tactics.
The introduction of TED Shorts represents a significant update to the TED app, designed to engage casual users by surfacing TED's rich content through short, easily consumable clips.
"With Sia, it felt right to keep things free around the holidays, so basically it went super viral overnight and everyone was working on clips with it," said Clip It developer Yevheniy "Genya" Shestopalko. "This has sparked a huge takeover of our feed, with more players discovering the content, getting excited, and making new clips."