We're flooded with short-form video and pinged constantly with breaking news. Many people, especially Gen A and Gen Z, are swiping and scrolling all day long. The lines between digital leisure and news consumption are fuzzy. You may hop on TikTok or Instagram to kill some time but end up being triggered by some take on what's happening in the world. And increasingly, that scrolling will include AI-generated slop.
In an age where digital noise is overwhelming and attention spans are increasingly fragmented, one medium is rising above the rest: video. Whether it's a 10-second TikTok clip, a concise product demo or an immersive virtual tour, video content is a great way to engage viewers, communicate value and drive growth. For organizations operating in hybrid or remote environments-including higher-education institutions, nonprofits and mission-driven businesses-video is no longer optional. I believe it has become a strategic imperative.
The biggest mistake people make with AI is that they don't make it a priority up front to get to know each other really well. When your preferred AI tool (choose only one as your primary) really gets you, you'll get more on-brand responses to your prompts. Make sure it knows your: Values, passions, purpose, strengths, and differentiators Pet peeves, the things you really dislike Best work. Share your stellar articles, blogs, and emails with AI The ways you want it to support your work
Short-form videos at varying lengths have been popularized across a variety of digital surfaces over the past few years. The shortest of these videos, hovering in the 15-second range, present a particularly compelling option for law firm marketing funnels because they have the potential to grab potential customers' attention quickly and convey an impression of value founded in legal acumen within a comparably short period of time.
Short videos are in high demand. Across large platforms like Instagram, Facebook, YouTube, and TikTok, users are watching billions of videos every day, with companies benefitting massively from this content explosion. For creators, this often means there is pressure to create more content than ever before to be relevant and make a living out of it, especially as more AI-generated slop is infiltrating these platforms.
"There's this bullshit that we're seeing from Meta and OpenAI and others where they decided that somehow we're better off with all AI-created social media content," Rabble said in an interview with Business Insider. "That's not where social media came from. Social media was social first. It's about humans and our connection, not just pretty videos."
As TechCrunch reports, the rebooted platform, dubbed diVine, will include over 100,000 archived videos from the platform, likely only a small fraction of the platform's original database. Vine had over 200 million active monthly users in its heyday ten years ago, but was shut down in 2016. But the reboot has a hidden ace up its sleeve: AI-generated content is banned outright, and any suspected use of AI will be flagged and prevented from being posted - a panacea for an internet that's been overrun with lazy AI slop.
The founders said Klipster is intended to replace the multiple tools agents and buyers typically use during the home-search process and characterized it as bringing the TikTok effect to real estate. Consumers can buy everything from sneakers to sofas in seconds on TikTok Shop and Instagram, so why should real estate feel stuck in the past? Dine said. Klipster takes that shift to the next level, giving agents and buyers a seamless way to tour, chat and apply in real time.
Streaming services are like candy stores for your eyeballs. One minute you're deep into a superhero saga, and the next you're watching a true-crime doc about someone stealing zoo animals. Platforms like Netflix, Disney+, and YouTube keep audiences glued by mixing everything: action, romance, horror, and even weird cooking shows where people bake cakes shaped like trainers. It's that constant switch-up that makes it fun. Variety keeps people curious, and curiosity keeps people watching. Who can resist the 'Next Episode' button, anyway? It's practically hypnotic.
As the year has continued to be a guessing game of who will reign supreme amid an uncertain market, Generation Z research and strategy firm DCDX's latest report looks at the top 50 "magnetic brands" of 2025. The company defines such brands as those that have the "power to attract conversation, measured through organic user-generated content (UGC)." It looks at "brand magnetism" measurements by how much the brand is talked about and how often it is talked about online.
Last night's Emmys kicked off award season, but despite celebrating television excellence, the live viewership experience of shows like the Emmys is not what it used to be. People no longer sit through three hour long broadcasts when the best moments go viral in just a few seconds. This raises a bigger question: how do these institutions stay relevant in our changing media landscape? The lesson isn't just for Hollywood, it's for leaders, brands, and anyone trying to communicate in 2025.
We see wild parties, holidays, weddings, family outings and close-knit friendship groups, wrote one Guardian journalist in 2015. She went on: Apart from commemorating a deceased person's life, you'll be hard pushed to find a really bad moment in your feed. Here, it seemed, was a modern iteration of the opium always purveyed by free-market capitalism, resulting in a constant stream of personal happiness and precious little recognition of life's more difficult aspects: social strife, inequality, disagreement.
The short-form video world is clocking at lightning speed, where attention spans are dwindling, and content creators must win hearts within seconds. Short-form videos are rewarded by platforms for their straightforwardness, and that's where micro-stories fit the bill. Micro-stories are stories that are condensed into under five seconds, at times powered by cutting-edge edits that leave audiences laughing, gasping, or swiping back to rewatch. Pippit simplifies this art. With its user-friendly editing capabilities, producers can turn raw footage into stop-in-your-scroll micro-stories.
As part of the deal, Minute Media is acquiring VideoVerse's Magnifi software, which uses AI tech to cut longer video content and full-length games into bite-size clips. This capability will add a more personalized, contextually aligned pool of video inventory to Minute Media's STN Video platform, Rich Routman, president of Minute Media, told AdExchanger.
The way we see it, the real race for AI video hasn't begun. Our new identity, Mirage, reflects our expanded vision and commitment to redefining the video category, starting with short-form video, through frontier AI research and models, CEO Gaurav Misra told TechCrunch.
Today's marketing isn't about long pitches or polished voiceovers - it's about speed, scroll-stopping visuals, and bite-sized stories. Five-second ads are taking over Reels, Shorts, and Stories, not because they're short, but because they're sharp. These are the blink-and-you-missed-it promos that hook you before the 'Skip' button appears. If you're a creator, seller, or brand strategist trying to cram value into a single breath, here's your cheat code: AI.
A startup called Skylight is taking a different approach to short-form video. Instead of restricting users to an algorithmic main feed, as is common on social apps, Skylight is building a community around human curators who post and repost videos to build out their own custom feeds others can subscribe to. The option, which launched on Monday in the version 2.0 release of the app, could appeal to users who feel a growing sense of unease about traditional social media platforms and their algorithmic manipulations,
Small content businesses must rethink their revenue strategies due to changing audience behaviors and platform policies while seizing new opportunities with flexible, creative tactics.
