""We chose to use this opportunity to expand upon our everyday work as the nation's art museum to highlight American creativity in various forms," say the NGA's chief digital officer, Nick Sharp, and the senior manager of social media, Sydni Myers. "This campaign will give people across the country, particularly younger generations, the chance to not only see the National Gallery as a place that belongs to them, but to see their creations featured within it.""
"The museum is looking for 15- to 30-second videos that relate directly to one of the 100 works that have been selected from its collection, and is open to all forms of creativity "from painting, photography and poetry to fashion, dance and animation", according to a press statement. To be considered, creators must send in a written proposal along with examples of their past work and an explanation as to why they chose the specific work they will riff on."
National Gallery of Art in Washington, DC invites 50 digital content creators to reinterpret 100 selected works from its collection as short social videos to mark the US 250th anniversary. Creators must submit 15- to 30-second videos tied to a specific work, a written proposal, samples of past work, and an explanation of their chosen piece. Submissions are open to US citizens or permanent residents aged 18 and older until 28 February. Fifty creators will be selected and announced in April, each receiving a $3,000 honorarium to highlight American creativity and engage younger audiences.
Read at The Art Newspaper - International art news and events
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