"Co-CEO Greg Peters says Netflix has already introduced a vertical video feed in its mobile app, currently showing short clips from films and television series. The company plans to expand that feed to include additional formats, particularly video podcasts. "You can imagine us bringing more clips based on new content types, like video podcasts," Peters said during the call. "You can imagine us bringing more clips based on new content types, like video podcasts, which Ted [Sarandos] mentioned that we're adding to the general service."
"The vertical feed, which allows users to swipe through short videos in a format similar to TikTok or Instagram Reels, has been in testing since mid-2025. So far it has primarily promoted Netflix programming, but the company now sees it as a discovery and engagement tool tied to broader mobile redesign plans. Peters says the forthcoming mobile interface is intended to support Netflix's long-term growth."
Netflix is shifting its mobile experience to prioritize vertical short-form videos and to integrate video podcasts into a new vertical feed. The vertical feed, tested since mid-2025, allows users to swipe through short clips and has primarily promoted Netflix programming but now serves as a discovery and engagement tool. Executives plan a broader rollout of mobile features in 2026 to support long-term growth and to provide a platform for ongoing iteration and improvement. Netflix has begun debuting original video podcasts hosted by high-profile figures including Pete Davidson and Michael Irvin and intends to incorporate elements of those formats into the vertical feed.
Read at PetaPixel
Unable to calculate read time
Collection
[
|
...
]