"Podcasters can add a link to an episode to a video in one of two ways. For those who have a podcast linked in their bio, they can upload a video clip in the composer and select 'Add podcast link' below the clip to link out to their pod. For those who don't, they can paste the podcast link into the composer or select the three-dot menu, then choose 'Add podcast link.'"
"Short-form video clips are often how people discover podcasts and consume content. This feature reflects that behavior while helping podcasters drive viewers to full-length episodes, where they can watch the podcast in its entirety."
"Threads continues expanding its support for podcast creators and their communities. When Threads launched its initial podcast features, including the ability to add shows in a bio for podcasts on Spotify, Apple Podcasts, and iHeartRadio, and making podcast links more prominent in the feed, it made clear that it wanted to be a player in podcasting."
Threads is introducing rich link previews for podcast video clips, allowing podcasters to connect short-form content directly to full episodes. Podcasters can add links through two methods: those with podcasts in their bio can upload clips and select 'Add podcast link,' while others can paste links or use the menu option. Audiences see preview cards linking to complete episodes. This feature supports Threads' broader strategy to become a podcast platform, following earlier updates like podcast bio links and feed prominence. The move reflects how audiences discover podcasts through short-form clips. Threads has also invested in live podcast experiences, including Super Bowl coverage. Podcasting has become a priority across social platforms and streaming services, with YouTube, Spotify, Apple, TikTok, and Netflix all expanding podcast offerings.
#podcast-distribution #social-media-features #short-form-video #content-discovery #platform-strategy
Read at Lindsey Gamble
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