Pinterest to cut up to 15% of its workforce as focus on AI intensifies

"Pinterest said Tuesday it's planning to slash up to 15% of its workforce. The San Francisco-based image-sharing platform used for inspiration for home decor, fashion and other interests is laying off workers as part of a restructuring plan. It will partly use the savings to fund "AI-focused roles and teams that drive AI adoption and execution," Pinterest said in a filing with the U.S. Securities and Exchange Commission."

"As of April, Pinterest had 4,500 employees worldwide in the U.S. and other countries such as Germany, Japan and Brazil. The company didn't immediately respond to questions about how many of those cuts would be in California. Pinterest is the latest tech company cutting jobs while also focusing on investing more in artificial intelligence. Tech companies are competing head-to-head in a race to advance AI, prompting businesses to rethink how they spend their money."

"Users save images within digital boards so they can organize their ideas in one place. Pinterest makes money through advertising and competes with larger tech giants, including Instagram and Google. Like other companies, Pinterest has also been focusing on AI, which is changing how people search for content and shop along with advertising. Last year, the company rolled out an AI-powered assistant that provides personalized recommendations for clothing and other products its users are interested in buying."

Pinterest plans to cut up to 15% of its workforce as part of a restructuring effort and will use some savings to fund AI-focused roles and teams. As of April, the company employed about 4,500 people worldwide, including in the U.S., Germany, Japan and Brazil. The layoffs occur amid a broader tech trend of job reductions alongside increased AI investment, with firms like Autodesk and Meta also announcing cuts. Pinterest’s platform enables shopping and image-based planning through saved digital boards and generates revenue via advertising. The company launched an AI-powered assistant last year to provide personalized product recommendations.

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