"Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing campaigns. Short message service, or SMS, gives businesses a direct line to potential customers' phones an incredibly valuable channel that's easier to tap into than you might think. Even so, SMS is just one piece of the puzzle A holistic approach is the best practice for a modern marketing strategy."
"It might sound obvious, but to coordinate messaging across channels in an integrated marketing strategy, you'll need a single repository that includes both email addresses and phone numbers. This might require merging existing contact lists and cleaning them up to avoid duplication. If you're starting fresh, build up your list more quickly by partnering with other small businesses that offer complementary services just be sure each party has permission to share user data."
Email and SMS are effective, affordable marketing tools that work best when paired. SMS provides a direct, time-sensitive line to customers' phones while email nurtures and informs contacts. A holistic, integrated strategy that layers email and text can increase engagement and conversions. Coordinated messaging requires a single repository containing both email addresses and phone numbers, which may mean merging and cleaning existing lists to remove duplicates. Lists can be grown through permissioned partnerships or purchased B2B lists. Platforms like Mailchimp simplify syncing or uploading contacts and storing demographic, transactional, and behavioral data for segmentation and targeting.
Read at www.cnbc.com
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