"The digital editor is responsible for the daily digital presence of Adirondack Explorer. This role ensures our journalism reaches the widest possible audience through savvy social media management, high-performing newsletters, and meticulous website oversight. You will be the primary bridge between our deep-dive reporting and our community of readers, donors and Adirondack enthusiasts. Primary responsibilities 1. Social media & community management"
"Platform strategy: Execute a daily engagement plan across all social media channels. Content creation: Utilize Canva to produce graphics, trivia, and reels that deepen the reader's connection to the Adirondacks beyond just link-clicks. Moderation: Monitor comments and DMs across all channels to foster a healthy, informed community dialogue. 2. Newsletter & email marketing Production: Edit, link-check, and schedule all weekly newsletters via Mailchimp."
The digital editor leads Adirondack Explorer’s daily digital presence, executing social media strategies, creating graphics and reels with Canva, and moderating community comments and DMs. The role produces and schedules weekly Mailchimp newsletters, manages subscriber growth and list hygiene, and links and edits content. The editor monitors site performance in Chartbeat and Google Analytics (GA4), optimizes headlines and metadata for SEO, works with Newspack to improve UX, and prepares stories in WordPress. The position supports biannual fundraising campaigns, helps publicize events, and requires proficiency in Mailchimp, Canva, event and fundraising tools, analytics platforms, and WordPress/Newspack.
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