#attribution

#attribution

For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn't question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? Multimillion-dollar decisions were made based on the wrong data. Siloed teams were operating on different definitions of success. Media and measurement stacks didn't speak the same language.

Every touchpoint played a role, but last-touch attribution credits only the finish line.

The Advanced SRN integration between AppsFlyer and X Ads uses two complementary methods of attribution. When users make their device IDs available on both the advertiser's app and on the X app, AppsFlyer uses deterministic attribution through device ID matching, which accounts for approximately 25% of iOS traffic.

Unoriginal content reuses or repurposes another creator's content repeatedly without crediting them, taking advantage of their creativity and hard work.

We are now offering the ability for advertisers to share more granular click-level attribution information with Meta (e.g., was an individual click ultimately credited with a conversion) via Analytics integrations with partners like Adobe Advertising, Northbeam, Rockerbox and Triple Whale.

"The games industry, and particularly the mobile space, is constantly evolving to match the everchanging needs and desires of players and their demands," said Appcharge CEO Maor Sason.

Meta’s new feature for Verified subscribers includes a "Request original credit" toggle for Reels, promoting proper attribution by linking reposts back to the original creator.