#attribution

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#retail-media
fromThe Drum
6 hours ago
Media industry

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromEMARKETER
3 months ago
Marketing

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.
Awareness and sales lift are top KPIs for brands heading into 2025.
fromGrocery Dive
6 months ago
Marketing

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.
Media industry
fromThe Drum
6 hours ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromEMARKETER
3 months ago
Marketing

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.
Awareness and sales lift are top KPIs for brands heading into 2025.
fromGrocery Dive
6 months ago
Marketing

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.
more#retail-media
#advertising
Marketing
fromAdweek
3 months ago

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.
Marketing tech
fromExchangewire
1 day ago

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.
fromAdExchanger
5 months ago
Marketing tech

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
fromAdExchanger
9 months ago
Marketing tech

Why Sponsors Love Niche Sports; Does GAID Need Aid? | AdExchanger

Advertisers need attribution proof, but niche sports can still yield big returns.
Marketing
fromAdweek
3 months ago

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.
Marketing tech
fromExchangewire
1 day ago

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.
fromAdExchanger
5 months ago
Marketing tech

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
fromAdExchanger
9 months ago
Marketing tech

Why Sponsors Love Niche Sports; Does GAID Need Aid? | AdExchanger

Advertisers need attribution proof, but niche sports can still yield big returns.
more#advertising
Media industry
fromPetaPixel
6 days ago

Why Photographers Should Care About the New Content Authenticity App

Adobe launched a public beta of its Content Authenticity app to aid photographers in securing attribution for their work.
fromMarTech
2 months ago
Marketing tech

How to resolve unassigned traffic in GA4 | MarTech

Unassigned traffic in GA4 is uncategorized website visits that complicate performance insights for marketers.
#marketing-strategy
fromForbes
5 months ago
Marketing

Council Post: Upleveling Social Media Measurement In Our Era Of Accountability

Attribution and measurement are top investment priorities for marketers in 2025, reflecting a shift towards accountability in marketing.
fromShopify
4 months ago
Marketing

What Is a Lead Source? How To Track and Use Lead Sources (2024) - Shopify

Lead sourcing is an essential strategy for enhancing ecommerce sales by identifying effective marketing channels and optimizing resource allocation.
fromForbes
5 months ago
Marketing

Council Post: Upleveling Social Media Measurement In Our Era Of Accountability

Attribution and measurement are top investment priorities for marketers in 2025, reflecting a shift towards accountability in marketing.
fromShopify
4 months ago
Marketing

What Is a Lead Source? How To Track and Use Lead Sources (2024) - Shopify

Lead sourcing is an essential strategy for enhancing ecommerce sales by identifying effective marketing channels and optimizing resource allocation.
more#marketing-strategy
fromEMARKETER
5 months ago
Marketing

Improving MMM is marketers' No. 1 priority for upgrading measurement

61.4% of marketers spending over $500K want improved media mix modeling for better advertising measurement.
Marketers increasingly view media mix modeling as a solution to the limitations of last-click attribution.
fromMarTech
6 months ago
Marketing

IAB Tech Lab releases protocol for private sharing of conversion data | MarTech

ADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.
fromMarTech
7 months ago
Marketing

Using mobile measurement partners to drive bookings: Best of the MarTechBot | MarTech

MMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.
fromMarTech
7 months ago
Marketing

Foursquare introduces Sales Impact attribution features | MarTech

Foursquare's Sales Impact enhances campaign measurement by integrating location data with purchase insights, allowing for improved ROI and strategic decisions.
#programmatic-advertising
fromAdweek
11 months ago
Marketing tech

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.
fromAdExchanger
9 months ago
Marketing tech

How Can ID Bridging - The Foundation Of Our Space - Suddenly Be a Bad Thing? | AdExchanger

The controversy over ID bridging in the bidstream lies in industry evolution confusion or excessive caution affecting publishers in the face of increased attacks.
fromAdweek
11 months ago
Marketing tech

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.
fromAdExchanger
9 months ago
Marketing tech

How Can ID Bridging - The Foundation Of Our Space - Suddenly Be a Bad Thing? | AdExchanger

The controversy over ID bridging in the bidstream lies in industry evolution confusion or excessive caution affecting publishers in the face of increased attacks.
more#programmatic-advertising
fromMarTech
11 months ago
Deliverability

Why you should track your email's long tail to measure success (plus a case study) | MarTech

Long-tail strategy is crucial in email marketing for accurate reporting and attribution.
fromMarTech
11 months ago
Marketing

The marketing ROI problem has its roots in marketing culture | MarTech

Marketing ROI calculation remains challenging despite technological advancements.
fromAdExchanger
11 months ago
Marketing

How Streamers Respond To Mounting Pressure From Buyers And Investors | AdExchanger

Streaming ad spend projections show social video outpacing CTV growth.
fromDigiday
11 months ago
Marketing

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.
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