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fromMarTech
1 month ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
fromHackernoon
1 year ago

How Intent-Based Marketing Helps Drive B2B Marketing Success | HackerNoon

Modern B2B marketers harness specific customer data to address significant challenges, solving pain points like budget constraints while demonstrating substantial ROI from their marketing efforts.
Marketing
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