#marketing-roi

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Marketing
fromstupidDOPE | Est. 2008
10 hours ago

The Brutal Truth: Cannabis PR Agencies Bleed Brands & Dispensaries Dry-Here's the Fix | stupidDOPE | Est. 2008

Traditional PR agencies charge high retainers and deliver minimal, disposable results for cannabis brands; paid-media strategies focused on long-term discoverability provide better ROI.
Marketing tech
fromEMARKETER
4 days ago

Marketers are doubling down on AI for activation, not just analysis

AI deployment is shifting toward campaign activation in 2025, with more marketers investing in media buying and real-time optimization to increase ROI.
Marketing tech
fromMarTech
1 week ago

Agility is the new foundation of marketing infrastructure | MarTech

Agile, modular martech infrastructure enables CMOs to deliver near-term ROI, rapid personalization, and continuous innovation while adapting to customer shifts and economic pressures.
fromSfgate
2 weeks ago

Building a Trustworthy Brand: Strategies for Loyalty and Respect

Trust isn't just a nice-to-have in 2025. It's the foundation for every meaningful customer relationship. In an era of widespread misinformation, rapidly shifting social expectations, and tightening consumer wallets, brand trust is now one of your most valuable currencies. According to recent eMarketer data, 62.7% of B2B marketers agree that branding is critical to long-term success. But here's the challenge: proving ROI on trust-building efforts is notoriously difficult.
Marketing
E-Commerce
fromForbes
2 months ago

MicroMoments And NanoCreativity: An Influencer Marketing Playbook

Nano- and micro-influencers are more effective than macro-influencers in driving brand trust and engagement through authentic, real-time interactions.
Marketing tech
fromMarTech
5 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
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