Retail media's evolution is contingent upon establishing measurable business impacts, as emphasized by Parbinder Dhariwal of CVS Media Exchange. Instead of relying on extravagant advertising formats, the focus is on robust metrics like attribution and incrementality. Dhariwal, with a diverse career path that includes roles at Spotify and Walmart, leads a media network leveraging CVS’s vast resources, including 9,000 stores and 90 million loyalty members. His vision seeks to transform in-store screens into powerful ad placements, emphasizing the significance of a comprehensive understanding of the retail ecosystem.
Retail media won't keep growing unless we can prove it works.
What sets CMX apart is its focus on the entire retail ecosystem, not just digital ads but everything that happens in-store.
Collection
[
|
...
]