#measurement

#measurement

The idea that personality never changes once you reach adulthood continues to be challenged by study after study. There's one big problem, however, even with the most sophisticated study, they use the wrong measure of personality. The well-known Five Factor Model, or Big Five, with its scales that measure neuroticism, openness, extraversion, conscientiousness, and agreeableness, wasn't designed for anything other than one-time, stable measurements.

Imagine the negative event or possibility in question and feel the intensity of the feeling you experience in catastrophizing about it. While keying into your negative feeling, rank how bad the event in question feels on the 10-point negative values scale. Focus now on rationally assessing how bad the possibility really is. When you think of very bad things like earthquakes and tsunamis, is this truly as bad as

You know the old adage "garbage in, garbage out"? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those tools.

Podtrac released its Top Podcasts By Country list, showcasing the #1 podcast in 48 countries, highlighting the publisher and topical category of each podcast.

When buying new appliances, precise measurements of the kitchen area are crucial to ensure the new fittings will fit correctly and operate properly.

In my view, we've been handicapped as marketers by not having enough information to tell a positive story around what CTV is bringing to the bottom line.