#measurement

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#marketing
fromAdExchanger
1 week ago
E-Commerce

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

Marketing tech
fromMarTech
2 months ago

The real reason marketing measurement keeps failing | MarTech

Marketers face challenges in measurement due to fragmented systems, inconsistent standards, and outdated models, hindering effective performance assessment.
Marketing tech
fromThe Drum
3 months ago

Measure what matters: where maths meets magic in modern marketing

Marketers must shift from efficiency metrics to insights that drive growth.
Effective measurement bridges the gap between data and creativity in marketing.
fromAdExchanger
1 week ago
E-Commerce

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

Marketing tech
fromMarTech
2 months ago

The real reason marketing measurement keeps failing | MarTech

Marketers face challenges in measurement due to fragmented systems, inconsistent standards, and outdated models, hindering effective performance assessment.
Marketing tech
fromThe Drum
3 months ago

Measure what matters: where maths meets magic in modern marketing

Marketers must shift from efficiency metrics to insights that drive growth.
Effective measurement bridges the gap between data and creativity in marketing.
more#marketing
fromMarTech
1 week ago

Distributed storefronts demand smarter, faster brand strategy | MarTech

The commerce landscape is evolving into a real-time, interconnected ecosystem where every media interaction acts as a storefront.
fromTasting Table
3 weeks ago

The Crucial Step To Take Before Welcoming New Appliances Into Your Kitchen - Tasting Table

When buying new appliances, precise measurements of the kitchen area are crucial to ensure the new fittings will fit correctly and operate properly.
Renovation
Data science
fromHackernoon
4 years ago

What If Your 'Messy' Data Is Actually Perfect? | HackerNoon

Success Metrics layer guides transformation by defining what success looks like and how to recognize achievement.
fromMarTech
1 month ago

New IAB Framework aims to bring clarity to gaming ads | MarTech

IAB's Gaming Measurement Framework standardizes metrics for gaming ad campaigns, enhancing understanding, comparison, and optimization.
OMG science
fromBig Think
2 months ago

Brian Cox: The incomprehensible scales that rule the Universe

Human perspective distorts our understanding of space and time, as explored by physicist Brian Cox.
#ctv
fromDigiday
2 months ago
Media industry

'Trade Desk is the Spirit Airlines of the DSP world': Overheard at the Digiday Programmatic Marketing Summit

Marketers at the Digiday Programmatic Marketing Summit are focused more on CTV measurement and transparency challenges than the return of third-party cookies in Chrome.
Marketing tech
fromDigiday
5 months ago

Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike

Unified data sharing is essential for maximizing CTV advertising efficiency.
fromDigiday
2 months ago
Media industry

'Trade Desk is the Spirit Airlines of the DSP world': Overheard at the Digiday Programmatic Marketing Summit

Marketing tech
fromDigiday
5 months ago

Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike

Unified data sharing is essential for maximizing CTV advertising efficiency.
more#ctv
fromenglish.elpais.com
3 months ago

What does it mean to live well? Global project describes keys to human flourishing in over 40 indicators

The shift in mindset during the Industrial Revolution diminished the value of work and nature, focusing instead on abstract numbers.
A new research project seeks to redefine measurement by focusing on human well-being and happiness.
#connected-tv
Marketing tech
fromMarTech
4 months ago

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
fromMarTech
6 months ago
Marketing

2025 is the year for B2B brands to embrace CTV | MarTech

Connected TV (CTV) offers significant opportunities for brand awareness, especially in B2B, but requires proper expectations and long-term investment for measurement.
Marketing tech
fromMarTech
4 months ago

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
more#connected-tv
fromExchangewire
5 months ago

Measurement: How to Navigate the Revolving Door

Chris Andrews, head of advertising technology at Wake the Bear, criticizes industry clichés around marketing measurement, especially the dichotomy between brand versus performance marketing.
Marketing tech
fromNature
8 months ago

Two places at once: superposed crystal could test whether gravity obeys quantum laws

Proposed experiment aims to explore if gravity measurements obey quantum mechanics' principles.
Science
fromWashington Post
9 months ago

Harvard exhibit weighs in on history of colonial measurements

European measurements during colonization justified exploitation and racial theories, revealing measurement's subjective nature.
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