"Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide."
"Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches."
"Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success."
Strategic holiday planning requires early preparation across inventory, creative, and measurement to capture peak consumer demand. Brands should begin holiday prep well before the season to align targeting, budgets, and partner integrations. Creative execution must be prioritized so assets fit retail formats and seasonal messaging. Measurement approaches should include clear KPIs, attribution models, and test-and-learn frameworks to evaluate performance. Brands can use high-traffic events like Amazon Prime Day as controlled test periods to validate messaging, bids, and creative variations. Iterative testing during these periods enables data-driven scaling during the holiday surge.
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