#creative-execution

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#holiday-planning #retail-media #measurement #artificial-intelligence #marketing-transformation
Marketing
fromAdExchanger
10 hours ago

Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace | AdExchanger

Prepare early, prioritize creative execution, measure effectively, and use peak retail events like Amazon Prime Day to test strategies that maximize holiday campaign performance.
Marketing tech
fromThe Drum
4 months ago

Can AI help secure marketing's reputation as a catalyst for growth at C-suite level?

AI is transforming marketing's creative execution and its role in business, requiring a strategic partnership between marketers and other departments.
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