#customer-journey
#customer-journey

Miscellaneous

Numia's software brings offline and online customer interaction data into one place | TechCrunch

Numia is revolutionizing customer service in LatAm by integrating offline and online customer data through an AI-driven platform, enhancing interaction efficiency.

fromLogRocket Blog

1 week ago

Artificial intelligence

Leader Spotlight: Customer experience as a non-negotiable for scale, with Nick Fisk - LogRocket Blog

Transforming to a customer journey model enhances product management and customer experience.

Don't Ignore These Important Aspects Of The Customer Journey

Understanding the customer journey is critical for online sales success.

Optimizing product content and providing social proof significantly impact purchasing decisions.

UX design

Effective Tactics for Customer Journey Optimization (2024) - Shopify

Customer journey optimization enhances every interaction in the customer experience, leading to increased conversions and customer satisfaction.

fromThe Drum

Marketing tech

The Drum to report from Shoptalk 2025 as retail media stakes rise

The New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.

Online marketing

Don't Ignore These Important Aspects Of The Customer Journey

Understanding the customer journey is critical for online sales success.

Optimizing product content and providing social proof significantly impact purchasing decisions.

UX design

Effective Tactics for Customer Journey Optimization (2024) - Shopify

Customer journey optimization enhances every interaction in the customer experience, leading to increased conversions and customer satisfaction.

fromThe Drum

Marketing tech

The Drum to report from Shoptalk 2025 as retail media stakes rise

The New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.

Marketing tech

3 ways to boost your VOC program's value through journey management | MarTech

VOC teams struggle to demonstrate their value due to a focus on metrics rather than actionable insights and a lack of customer journey management.

Online Community Development

What Is Customer Enablement? Benefits and Tips (2024) - Shopify

Customer enablement equips users with tools and information to enhance product usage and ensures long-term customer retention.

Marketing tech

3 ways to boost your VOC program's value through journey management | MarTech

VOC teams struggle to demonstrate their value due to a focus on metrics rather than actionable insights and a lack of customer journey management.

Online Community Development

What Is Customer Enablement? Benefits and Tips (2024) - Shopify

Customer enablement equips users with tools and information to enhance product usage and ensures long-term customer retention.

more#customer-experience

Your email automation blueprint for smarter marketing funnels and customer journeys | MarTech

Effective email marketing automation relies on thoughtful planning and a clear understanding of marketing funnels and customer journeys.

Deliverability

How To Optimize the Email Marketing Customer Journey (2024) - Shopify

Email marketing guides customers through a structured journey, enhancing engagement and loyalty over time.

Marketing

The marketer's guide to automating customer engagement | MarTech

Delivering personalized experiences at each customer touchpoint in 2024 will be an essential expectation, facilitated through automation for efficiency and improved customer relationships.

frombeehiiv Blog

Deliverability

Understanding the Email Marketing Customer Journey: A Step-by-Step Gui

Leverage the customer journey for effective email marketing campaigns.

Marketing tech

Your email automation blueprint for smarter marketing funnels and customer journeys | MarTech

Effective email marketing automation relies on thoughtful planning and a clear understanding of marketing funnels and customer journeys.

Deliverability

How To Optimize the Email Marketing Customer Journey (2024) - Shopify

Email marketing guides customers through a structured journey, enhancing engagement and loyalty over time.

Marketing

The marketer's guide to automating customer engagement | MarTech

Delivering personalized experiences at each customer touchpoint in 2024 will be an essential expectation, facilitated through automation for efficiency and improved customer relationships.

frombeehiiv Blog

Deliverability

Understanding the Email Marketing Customer Journey: A Step-by-Step Gui

Leverage the customer journey for effective email marketing campaigns.

The Secret Formula to Building Sales Funnels That Actually Convert

Sales funnels can be simple yet effective with a focus on clear, results-oriented strategies.

The structure of a sales funnel should include key stages to ensure a smooth customer journey.

Marketing

19 Different Sales Funnels Explained for Explosive Business Growth

Sales funnels enhance customer journeys and optimize conversions for various business objectives.

Growth hacking

The Secret Formula to Building Sales Funnels That Actually Convert

Sales funnels can be simple yet effective with a focus on clear, results-oriented strategies.

The structure of a sales funnel should include key stages to ensure a smooth customer journey.

Marketing

19 Different Sales Funnels Explained for Explosive Business Growth

Sales funnels enhance customer journeys and optimize conversions for various business objectives.

more#sales-funnels

fromBusiness Matters

UX design

B2B customer journey mapping - Where do you start?

Customer journey mapping is essential for effective B2B sales.

Understanding customer pain points simplifies the journey mapping process.

Qualitative research is key to grasping customer needs.

Marketing

How to select a CMS that powers SEO, personalization and growth | MarTech

Organizations need an advanced CMS to manage content and enhance customer experience across multiple channels for a data-driven journey.

#business-strategy

Growth hacking

How to Make a Powerful Business Growth Engine

A growth engine optimizes customer acquisition by mapping out the entire journey, improving clarity and scalability.

fromBusiness Insider

Miscellaneous

A man who's been to nearly 20,000 Starbucks locations describes how the chain could get its 'third-place' status back

A customer is set to visit his 20,000th Starbucks, emphasizing the brand's significance as a community space.

Growth hacking

How to Make a Powerful Business Growth Engine

A growth engine optimizes customer acquisition by mapping out the entire journey, improving clarity and scalability.

fromBusiness Insider

Miscellaneous

A man who's been to nearly 20,000 Starbucks locations describes how the chain could get its 'third-place' status back

A customer is set to visit his 20,000th Starbucks, emphasizing the brand's significance as a community space.

more#business-strategy

fromEntrepreneur

Marketing

How to Build a Solid Go-to-Market Strategy for 2025 | Entrepreneur

Deep research and aligned tech stacks are crucial for successful B2B go-to-market strategies.

Marketing

fromEntrepreneur

8 Ways Your Brand is Failing Your Customers and Your Growth | Entrepreneur

The focus on acquiring new customers overshadows the importance of customer loyalty and advocacy as revenue drivers.

fromClickUp

UX design

Free Empathy Map Templates

Empathy maps are essential tools for understanding customer journeys and improving business strategies.

Council Post: How The Role Of The Chief Marketing Officer Is Changing

The role of the CMO has drastically evolved due to the rise of digital marketing channels.

Traditional marketing mediums are increasingly being overshadowed by digital platforms.

Marketing

How To Use a Marketing Flywheel To Build Lasting Loyalty (2024) - Shopify

The marketing flywheel represents a shift from a linear marketing funnel to a cyclical model focused on customer engagement and loyalty.

Marketing

Council Post: How The Role Of The Chief Marketing Officer Is Changing

The role of the CMO has drastically evolved due to the rise of digital marketing channels.

Traditional marketing mediums are increasingly being overshadowed by digital platforms.

Marketing

How To Use a Marketing Flywheel To Build Lasting Loyalty (2024) - Shopify

The marketing flywheel represents a shift from a linear marketing funnel to a cyclical model focused on customer engagement and loyalty.

more#marketing

#marketing-strategies

Artificial intelligence

Council Post: The Impact Of AI On Customer Journey Personalization

Personalization in the customer journey is vital for building long-term relationships and driving brand loyalty.

fromAdweek

Data science

Build a Strong Attribution Strategy to Fight Fragmentation

The complexity of modern purchasing paths necessitates effective attribution models for marketers to optimize ad spend and enhance creative alignment.

Artificial intelligence

Council Post: The Impact Of AI On Customer Journey Personalization

Personalization in the customer journey is vital for building long-term relationships and driving brand loyalty.

fromAdweek

more#marketing-strategies

Data science

Build a Strong Attribution Strategy to Fight Fragmentation

The complexity of modern purchasing paths necessitates effective attribution models for marketers to optimize ad spend and enhance creative alignment.

#digital-marketing

fromAdExchanger

Marketing

How Performance Advertisers Are Working Backward To Build Their Brands | AdExchanger

Advertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.

Marketing

Unlocking the full customer journey with advanced marketing measurement models | MarTech

Digital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.

fromThedrum

Marketing

S4M expands its multichannel drive-to-store offer with digital cross-device metrics

S4M partners with Tapad to enhance digital identity resolution, offering clients comprehensive insights into complex consumer purchase journeys across multiple channels.

fromAdExchanger

Marketing

How Performance Advertisers Are Working Backward To Build Their Brands | AdExchanger

Advertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.

Marketing

Unlocking the full customer journey with advanced marketing measurement models | MarTech

Digital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.

fromThedrum

Marketing

S4M expands its multichannel drive-to-store offer with digital cross-device metrics

S4M partners with Tapad to enhance digital identity resolution, offering clients comprehensive insights into complex consumer purchase journeys across multiple channels.

more#digital-marketing

#ai

fromHubspot

Artificial intelligence

INBOUND 2024: Co-creating with AI to Drive Growth

The conversation around AI has shifted from hype to practical challenges in driving growth for businesses.

fromDigiday

Artificial intelligence

Digitas' media chief Megan Jones on adapting to the speed of AI and social trends

Speed is crucial for agencies to adapt to AI and fast-moving social trends.

fromHubspot

Artificial intelligence

INBOUND 2024: Co-creating with AI to Drive Growth

The conversation around AI has shifted from hype to practical challenges in driving growth for businesses.

fromDigiday