""Today's customers interact with brands across an ever-expanding array of digital touchpoints, making it increasingly difficult for companies to deliver consistent, personalized experiences at scale.""
""To solve the challenge of delivering personalized experiences, MoEngage leverages AWS Communication Developer Services to orchestrate unified customer journeys across multiple channels.""
MoEngage discusses the challenges brands face in delivering personalized experiences in a digital landscape filled with diverse customer touchpoints. By integrating AWS Communication Developer Services (CDS), MoEngage helps brands unify customer journeys through their engagement platform. This integration utilizes services like Amazon Simple Email Service and AWS End User Messaging to analyze customer behavior, optimize communication across SMS, email, WhatsApp, and push notifications. The article also highlights the importance of understanding customer interaction patterns in both marketing and transactional communications to drive business results.
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