Today's businesses must recognize the essential role of social media as a strategic asset for differentiation, customer connection, and resilience. With creators now significantly influencing traditional media channels, companies should focus on developing their own social media distribution. The rise in earnings for top creators signifies a shift in consumer engagement habits, emphasizing the necessity for startups and growing companies to leverage social media as more than just a visibility tool. The future will belong to those who adapt to these changes and invest in their own digital platforms.
It's now a strategic asset, critical to differentiation, customer connection, and long-term resilience.
The companies that win in the next decade will be the ones that build and own their own social media distribution.
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