#media-evolution

#media-evolution

Some really good writing tips hold up. 'Get the name of the dog' reminds us there's power in the particular. Verification is crucial, even of the obvious.

Executives who have been in their industries for decades will likely remember the days of long-form think pieces in prestigious publications. Those media mentions were the gold standard for showcasing thought leadership and building brand awareness.

One major difference that is tough to even remember, let alone to describe to someone who didn't live through it, was how parochial information was back then. Take any obscure factoid, for example: What happened downtown this afternoon? Where was a certain rock star born? Who was the goaltender on the 1980 Swedish Olympic team? Today, you can call it up in a matter of seconds; back then, you had to either have the knowledge, have someone who did, or have access to people or resources that did. Otherwise, you shrugged and went on with your day. There was no falling down Wikipedia rabbit holes.

"I think some brands are still confusing DEI with diversity," says Edgar Hernandez... marketing to diverse audiences isn't about politics. It's about growth."

Gary Stix notes that when he started at Scientific American in 1990, the magazine operated without the Internet as we know it today, emphasizing the radical evolution of science journalism.

Last year, on the night before the election, the former Fox News host Megyn Kelly did something she had never done before—something that is forbidden for most journalists: She got on stage at Donald Trump's final campaign rally and endorsed him.

On March 4, 1925, President Calvin Coolidge was inaugurated for a second term, becoming the first president to have his inauguration broadcast live on the radio.

As we look back on the launch of Relative Advantage Unblocked, it's clear that 2024 marked a turning point in how the media and marketing industry approaches brand safety.