#direct-mail

#direct-mail

Right now, it's the fourth quarter. The finish line is in sight, and how you close out the year can make or break your overall success. This isn't the time to play small-it's the time to swing big. At my own $119 million company, PostcardMania, Q4 is one of our busiest and most profitable seasons. In fact, along with Q1, it consistently drives the most growth.

Here's the thing about digital marketing right now: everyone's doing it. Your potential customers wake up to hundreds of emails, scroll past thousands of adverts, and ignore countless social media posts before they've even finished their morning coffee. That's exactly why printed materials have become surprisingly effective again. When a thoughtfully designed mailer lands on someone's desk, it actually gets noticed because it's different.

When it comes to emails, adding a name costs nothing. Use dynamic first name tags (something most email service providers allow you to do easily) that automatically add the recipient's first name to every email that you send out. Take this a step further by adding the name in the subject line, such as: "Carol, you missed this in your shopping cart." Addressing individuals this way builds rapport without making them question privacy concerns.

Direct mail marketing is experiencing a resurgence, driven by its effectiveness in reaching consumers, and integrating tactile experiences alongside digital strategies to enhance engagement.